Artificial intelligence is the computer’s ability to make decisions, perform tasks, and solve problems at a magnitude as complex as a human. These real-time tasks are carried using algorithms based on Machine Learning and Natural Language Processing (NLP) that process … Read More
Author Archives: Recosense
Predictive Analytics: Transforming Data into Future Insights
In this digital age, technological advancements all around the world are striking. This resulted in a massive progression in the world economy, as well as in the different countries. Many companies have been getting recognition and prosperity over the years … Read More
Multi-Channel Browse Abandonment to Drive Conversions
It is just too simple to scroll thoughtlessly around an eCommerce site as a way to pass the time, kill boredom and procrastinate, in today’s digital era. However, users frequently close the browser without checking out or even adding products to … Read More
10 Psychographic Customer Segments to Boost Sales
With the level of competition in the marketplace today, marketers play a pivotal role in a company’s performance and sustainability. Marketing your offerings can be cumbersome if done randomly, without understanding your target audience. Tactically segmenting your target customers into … Read More
Artificial Intelligence for Equity Research and Trading Insight
Several big banks, financial institutions, and investment firms employ and invest in substantial research teams tasked with analysing and monitoring activities that could impact financial trading markets significantly. Investment research is a core competency in these institutions, and it is a … Read More
Deep Learning in Personalization
Personalization has been around for a long time and many businesses have begun to use data about customers to drive targeted marketing; but personalization is changing, and we’re now at the cusp of the next generation: Deep Learning. In … Read More
Privacy vs Personalization: Finding the Balance
Consumers across the globe don’t have a clear answer to what is more imperative to them between personalized experiences and data privacy. Personalization necessitates the collection and analysis of data, and data privacy is generally reliant on limiting these initiatives. What’s fascinating is that … Read More
OTT Beyond Data: Trends, Challenges, and Opportunities
As the competition in the OTT market heats up, fresh insights and perspectives on consumer’s behavioral data are emerging. A complete element of OTT revolves around data usage to better comprehend audience preferences and predict future content choices. It emphasizes … Read More
How to Create a Powerful Dynamic Website and Increase Conversions
Setting up an online platform demands a lot of investment in terms of capital, time, energy, and resources. Everyone expects to make handsome money by driving great sales numbers. But merely having an online presence through a website will not … Read More