Do you feel frustrated while searching for something really important in the massive junk of data? How often did you end up wasting your precious time in which you could’ve performed some wonders? Ahh, we know your response. Be … Read More
Author Archives: Recosense
The 10 Best eCommerce Platforms in 2021: An In-Depth Review
In this constantly expanding digital world, you need eCommerce support more often. When you are in a business that’s growing or starting a new one, eCommerce platforms may prove to be one of the elementary supports that provide you with a kick … Read More
Product Page Tune-Up : 8 Most Important Ways to Increase Conversions
The product page is one of the most important pages on your eCommerce site because it’s here that the customer decides to purchase or leave your store. With product page optimization, an eCommerce website can significantly increase conversions. While a lot of … Read More
eCommerce Blueprint: How to Build and Launch a Profitable Online Store
An entrepreneur can start an eCommerce business as a totally new venture or an extension of an existing business. With some knowledge, you can build one or several eCommerce businesses. If you think setting up an online store is difficult, it’s not. Here … Read More
Strategies to Boost eCommerce Revenue: Should You Upsell or Cross-Sell
What is UpSelling? Both upselling and cross-selling are techniques where the sales team or an eCommerce company tries to increase the order value from a customer. When it is done by selling a higher-end product than what the customer had … Read More
Top 5 Examples of Brands Leveraging Hyper-personalization in Retail
Gone are the times when you could simply segment your customers into one category and carry out conventional advertising campaigns. Techniques of mass marketing are no longer effective. Instead, customers want personalized experiences and solutions that are suited to their specific needs. … Read More
Top 5 Use Cases of NLP in Finance
In today’s age of digitization, companies are betting big on Natural Language Processing to up their finance game. NLP is a component of AI that utilizes machine learning algorithms to empower computer systems to comprehend and interpret human language. NLP … Read More
Is Hyper-personalization Killing the Creative Process?
Nowadays, customers get targeted with multiple emails, text notifications, social media ads, etc., almost every day with offers and discounts of the products they have been aspiring for recently. Advertisers can now target customers like never before, thanks to data-driven insights. … Read More
Marketing in the Digital Age: Why Hyper-personalization Matters
In today’s age of digitization, being in the business world, a smart marketing tactic you should be aware of is marketing personalization. Often described as “personalized marketing at scale”, hyper-personalization acts as an integration medium for data analytics and online marketing. Businesses find both opportunities … Read More