Blog

Home Blog
Privacy vs personalization Finding the balance

Privacy vs Personalization: Finding the Balance

Consumers across the globe don’t have a clear answer to what is more imperative to them between personalized experiences and data privacy. Personalization necessitates the collection and analysis of data, and data privacy is generally reliant on limiting these initiatives. What’s fascinating is that no one seems to have a strong opinion on the matter. The debate over privacy […]
Why There is a Need to look at OTT Beyond Data

OTT Beyond Data: Trends, Challenges, and Opportunities

As the competition in the OTT market heats up, fresh insights and perspectives on consumer’s behavioral data are emerging. A complete element of OTT revolves around data usage to better comprehend audience preferences and predict future content choices. It emphasizes the power of technology and the influence that OTT players have over their subscribers’ data. […]
7 Ways to Increase Dynamic Content

How to Create a Powerful Dynamic Website and Increase Conversions

Setting up an online platform demands a lot of investment in terms of capital, time, energy, and resources. Everyone expects to make handsome money by driving great sales numbers. But merely having an online presence through a website will not increase your customer conversions. You have to put in a lot of effort to acquire […]

Why OTT Platforms Are a Golden Opportunity for Content Marketers

OTT advertising content marketers go over the top (OTT) in providing services over the internet by way of video content streaming at the request of the clients to suit their needs. OTT Advertising Platforms: What’s the Scope of Content? In a recent report, KPMG India and EROS contended that 80% of OTT media platform subscribers indicated that it satisfied […]
How to Create a Policy that Protects Privacy

What Is Data Retention? How to Create a Policy That Protects Privacy?

Do you feel frustrated while searching for something really important in the massive junk of data? How often did you end up wasting your precious time in which you could’ve performed some wonders? Ahh, we know your response. Be it physical documents or digital data, we often struggle to find the important stuff that’s hidden […]