Fraud is the most significant concern for the finance industry and its clients, resulting in massive losses year after year. The majority of frauds target the retail customer segment. However, companies and, in some cases, even big institutions like banks get deliberately … Read More
Blog – Masonry
Masonry Blog
Digital Trends Underpinning Media and Entertainment In 2021
Digital trends have experienced significant shifts owing to the pandemic and the resultant lockdown period. This caused a massive expedition in the speed of digital adoption for consumers in 2020. Digital Media Trends 1) Video Streaming Video streaming was … Read More
AI for Fraud Detection in Retail : Powerful Use Cases
The worldwide eCommerce market has expanded by great strides in recent years. However, as the retail and eCommerce landscapes evolve, so does the risk matrix. Rising sales volumes offer a breeding ground for fraud, malpractices and breaches. To combat such new … Read More
Industries Leading in AI Adoption – eCommerce, FinTech, Online Media
Artificial intelligence is the computer’s ability to make decisions, perform tasks, and solve problems at a magnitude as complex as a human. These real-time tasks are carried using algorithms based on Machine Learning and Natural Language Processing (NLP) that process … Read More
Predictive Analytics: Transforming Data into Future Insights
In this digital age, technological advancements all around the world are striking. This resulted in a massive progression in the world economy, as well as in the different countries. Many companies have been getting recognition and prosperity over the years … Read More
Multi-Channel Browse Abandonment to Drive Conversions
It is just too simple to scroll thoughtlessly around an eCommerce site as a way to pass the time, kill boredom and procrastinate, in today’s digital era. However, users frequently close the browser without checking out or even adding products to … Read More
10 Psychographic Customer Segments to Boost Sales
With the level of competition in the marketplace today, marketers play a pivotal role in a company’s performance and sustainability. Marketing your offerings can be cumbersome if done randomly, without understanding your target audience. Tactically segmenting your target customers into … Read More
Artificial Intelligence for Equity Research and Trading Insight
Several big banks, financial institutions, and investment firms employ and invest in substantial research teams tasked with analysing and monitoring activities that could impact financial trading markets significantly. Investment research is a core competency in these institutions, and it is a … Read More
Deep Learning in Personalization
Personalization has been around for a long time and many businesses have begun to use data about customers to drive targeted marketing; but personalization is changing, and we’re now at the cusp of the next generation: Deep Learning. In … Read More
Privacy vs Personalization: Finding the Balance
Consumers across the globe don’t have a clear answer to what is more imperative to them between personalized experiences and data privacy. Personalization necessitates the collection and analysis of data, and data privacy is generally reliant on limiting these initiatives. What’s fascinating is that … Read More