Digital Marketing aims at maximizing business opportunities with potential customers. In recent years, a multitude of AI algorithms and methods are starting to be utilized in order to provide a good insight into the true interests of consumers. These methods … Read More
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How Artificial Intelligence is Revolutionizing Fintech
The world of finance is going through a paradigm shift. With the proliferation of more digital devices, a slew of data generated promises the creation of new possibilities. When paired with the advancements of artificial intelligence (AI), it has been … Read More
Role of AI in Recovery of Digital Shopping Cart Abandonment
Artificial Intelligence (AI) has revolutionized the way eCommerce businesses operate. AI has improved several aspects of the industry, from lead generation to data collection. Customer-facing services are being transformed by machine learning algorithms concurrently. Presently, eCommerce merchants adopt several tactics … Read More
How AI Can Help Streaming Platforms Fight High Churn Rates
Studies of consumer behavior have demonstrated that the pandemic has led to a massive increase in screen time and entertainment viewing as lockdowns force consumers to spend more time indoors and online. Subscriptions to online streaming platforms jumped a whopping … Read More
Why Your Content Personalization Strategy Should Include Social Selling
Following 2020’s rise in Internet consumption, marketers are turning their attention to social selling — and for good reason. In the United States alone, the number of social media users is 223 million with a 70% penetration. This translates to … Read More
A Handy eCommerce Checklist to Optimize Your Store in 2021
There are numerous elements to remember while running an online store, and those details can make or break your business’s success. Optimizing the store and enhancing the customer shopping experience must go on forever after the launch of your eCommerce website. Luckily, you can minimize … Read More
The Power of Real Individual Recommendation for eCommerce
Shopping from brands has come a long way from the old in-store days. Today, modern-day customers interact with companies and brands across the world in several ways, like social media, search ads, organic searches, email, and word-of-mouth referrals. However, one … Read More
Understand How to Create Buyer Persona for Your Retail Store
Experience Instant Personalization with ShopSense’s Shopify App
Shopify has allowed businesses to make huge strides by establishing themselves in the eCommerce industry. This eCommerce platform lets companies manage and sell their products through an online store. Shopify’s app store also has a wide range of apps that are used for different purposes. From adding countdown timers to providing instant personalizationto customers, … Read More
Maximize ROI With AI-Driven Content Acquisition Strategy
A couple of years ago, a single hit show could carry an entire streaming platform on its back. However, as the market begins to saturate, OTT or streaming service providers are teaming up with content producers to earn a precious … Read More