As the competition in the OTT market heats up, fresh insights and perspectives on consumer’s behavioral data are emerging. A complete element of OTT revolves around data usage to better comprehend audience preferences and predict future content choices. It emphasizes … Read More
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How to Create a Powerful Dynamic Website and Increase Conversions
Setting up an online platform demands a lot of investment in terms of capital, time, energy, and resources. Everyone expects to make handsome money by driving great sales numbers. But merely having an online presence through a website will not … Read More
Why OTT Platforms are a Golden Opportunity for Content Marketers
OTT advertising content marketers go over the top (OTT) in providing services over the internet by way of video content streaming at the request of the clients to suit their needs. OTT Advertising Platforms: What’s the Scope of Content? In … Read More
What Is Data Retention? How to Create a Policy That Protects Privacy?
Do you feel frustrated while searching for something really important in the massive junk of data? How often did you end up wasting your precious time in which you could’ve performed some wonders? Ahh, we know your response. Be … Read More
The 10 Best eCommerce Platforms in 2021: An In-Depth Review
In this constantly expanding digital world, you need eCommerce support more often. When you are in a business that’s growing or starting a new one, eCommerce platforms may prove to be one of the elementary supports that provide you with a kick … Read More
Product Page Tune-Up : 8 Most Important Ways to Increase Conversions
The product page is one of the most important pages on your eCommerce site because it’s here that the customer decides to purchase or leave your store. With product page optimization, an eCommerce website can significantly increase conversions. While a lot of … Read More
Deploying Unified Commerce Solutions on Your Online Store
It’s no secret that almost every retail business emphasizes a powerful digital commerce strategy that expands their eCommerce platform into the super-competitive retail environment in today’s age of customer experience. Having quite so many fragmented channels, on the other hand, … Read More
eCommerce Blueprint: How to Build and Launch a Profitable Online Store
An entrepreneur can start an eCommerce business as a totally new venture or an extension of an existing business. With some knowledge, you can build one or several eCommerce businesses. If you think setting up an online store is difficult, it’s not. Here … Read More
Strategies to Boost eCommerce Revenue: Should You Upsell or Cross-Sell
What is UpSelling? Both upselling and cross-selling are techniques where the sales team or an eCommerce company tries to increase the order value from a customer. When it is done by selling a higher-end product than what the customer had … Read More
Top 5 Examples of Brands Leveraging Hyper-personalization in Retail
Gone are the times when you could simply segment your customers into one category and carry out conventional advertising campaigns. Techniques of mass marketing are no longer effective. Instead, customers want personalized experiences and solutions that are suited to their specific needs. … Read More