Analytics

How Analytics And Business Intelligence Play Critical Roles in Media and Entertainment

The media and entertainment industry were among the first to embrace the digital revolution in the world. Going digital helps OTT and news providers to scale their business exponentially by acquiring users from all over the world. However, the need of the hour for the media industry today is to go a step further from […]

Going Beyond Clickstream Data Analysis For Upselling And Cross-Selling

Over the years, clickstream data analysis has allowed media and entertainment companies to understand their users. However, insights from clickstream data can barely correlate with the type of content users consumed. This is mainly due to the limited set of data media and entertainment companies obtain from Google Analytics integration. Although insights from web analytics […]
Content Acquisition Strategy

Maximize ROI With AI-Driven Content Acquisition Strategy

A couple of years ago, a single hit show could carry an entire streaming platform on its back. However, as the market begins to saturate, OTT or streaming service providers are teaming up with content producers to earn a precious resource – their audience’s interests. As a result, they are tapping into the potential of […]
eCommerce Strategies leveraging Customer Segmentation for Growth

How Ecommerce Brands Can Leverage Customer Segmentation for Growth?

Every marketer or business owner aims to build their brand and revenue. And so, investing in marketing efforts is crucial. But, what is even more important is that to make sure that you spend it on the RIGHT marketing strategy. Your money would go down the drain if you do not cater to the needs […]
User Journey Mapping

What is User Journey Mapping & Why is it Important for Media Websites?

User behavior and content consumption patterns using User Journey Mapping The International market for content streaming had a value of about $30.9 Billion in 2015 and it is predicted to grow up to USD 123.2 billion by the year 2024. As more and more of the population become tech-savvy, the potential of OTT platforms has […]
How to handle unstructured data in your organization

How To Handle Unstructured Data In Your Organization

The incredible opportunities for mining data have been well documented over the past couple of years. State-of-the-art data mining tools and techniques have opened up new domains and created billion-dollar enterprises. However, the road to the holy grail of data exploration is not straightforward. And with the advent of changing user behavior due to the […]