The world of finance is going through a paradigm shift. With the proliferation of more digital devices, a slew of data generated promises the creation of new possibilities. When paired with the advancements of artificial intelligence (AI), it has been … Read More
Artificial Intelligence
Role of AI in Recovery of Digital Shopping Cart Abandonment
Artificial Intelligence (AI) has revolutionized the way eCommerce businesses operate. AI has improved several aspects of the industry, from lead generation to data collection. Customer-facing services are being transformed by machine learning algorithms concurrently. Presently, eCommerce merchants adopt several tactics … Read More
How AI Can Help Streaming Platforms Fight High Churn Rates
Studies of consumer behavior have demonstrated that the pandemic has led to a massive increase in screen time and entertainment viewing as lockdowns force consumers to spend more time indoors and online. Subscriptions to online streaming platforms jumped a whopping … Read More
Maximize ROI With AI-Driven Content Acquisition Strategy
A couple of years ago, a single hit show could carry an entire streaming platform on its back. However, as the market begins to saturate, OTT or streaming service providers are teaming up with content producers to earn a precious … Read More
Marrying AI With BI: Making Sense of Data to Deliver Value
The art of decluttering data into meaningful conclusions and inferences is one of the most sought-after competencies for a brand. With manual data extraction becoming mostly redundant, the need for automation that yields accurate results is more now than ever. … Read More