CDP

Customer Data Platform

What is Customer Data Platform? The Definitive Guide to CDPs (2020)

Amidst a lot of data management platforms, customer data platform(CDP) stands out due to its distinct characteristics & gaining popularity among marketers with its irreplaceable benefits. So here is a brief overview of the customer data platform(CDP).   As we can all agree data is the fuel for successful marketing operations in the modern world. […]
Privacy orchestration

Everything you Need to Know about Privacy Orchestration 

Utilising data more efficiently can induce a true competitive edge in the modern digital economy. So how can your business tackle big data problems and comprehensively manipulate your data assets? And how can you employ these data assets to prompt your capability to innovate? Privacy orchestration provides the solution to make your data more valuable, […]
Customer centric marketing

Why Customer-centric Marketing is Vital for your Business

As far as marketing is concerned, you can never be short of strategies or techniques. Businesses devise novel ways of marketing every day to attract more customers and to enhance the experience of the existing ones. One such approach has been customer-centric marketing, which has mainly been prevalent in OTT, Media, Retail, eCommerce, and EdTech […]
Unified Data Repository

What is Unified Data Repository, and Why do you need it?

A Unified Data Repository (UDR) is a centralized data storage unit that consolidates data collected from various, often siloed data sources. A UDR makes data seamlessly available organization-wide to all resources (human, machine, and application) via a single hub. The result of implementing UDR is a high-level and unified view of enterprise data, more accurate […]
Automated Metadata Enrichment for Media Websites

Automated Metadata Enrichment for Media Websites

Content publishers across the globe are continually dealing with vast amounts of data and need ways to manage and work with it efficiently. Working with metadata is more efficient and less time-consuming as it enables better cataloging, interoperability, and longevity. In order to achieve this, a system for automated metadata enrichment for fresh content plays […]

How Machine Learning Shapes Better Customer Journey Mapping

Machine learning (ML), a subset of Artificial Intelligence, is a powerful technology that is packing a punch with mind-blowing innovations to empower modern businesses. The concept of machine learning might sound complex and a bit far-fetched, but the truth is it is being widely used by both small startups and mega-corporations.    For any business, […]

Big Data Analytics – A Necessity, Not an Option!

According to a 2018 report published in Forbes, we produce nearly 2.5 quintillion bytes of data every day. This volume may have snowballed by many folds! Hence, it is safe to say that 2020 is officially the decade of data, more specifically, big data and big data analytics.   Big data management has emerged as the […]
User Journey Mapping

What is User Journey Mapping & Why is it Important for Media Websites?

User behavior and content consumption patterns using User Journey Mapping The International market for content streaming had a value of about $30.9 Billion in 2015 and it is predicted to grow up to USD 123.2 billion by the year 2024. As more and more of the population become tech-savvy, the potential of OTT platforms has […]
Future for Customer Data Platform

A Look at What Lies Ahead for Customer Data Platform

Most companies, regardless of the nature of their business, have access to numerous consumer data points. They, however, have a hard time unifying that data. This is where the role of the customer data platform (CDP) comes into play. CDP gathers identity data, descriptive data, behavioral data, and qualitative data of customers to enable people-based […]
The Human Touch In The Complex World of Big Data-09

Humanizing Big Data: Key Approaches That Give You the Best of Both Worlds

Digitalization has transformed how we interact with our external environment. For instance, consider something as simple as purchasing from a brick-and-mortar store.   Previously, a sales executive would scope you out and understand your preferences before making sales recommendations that you could act upon. However, the modern-day consumer is highly empowered to the extent that […]
How AI is Changing the Face of Digital Marketing in 2021

How AI is Changing the Face of Digital Marketing in 2021

Digital Marketing aims at maximizing business opportunities with potential customers. In recent years, a multitude of AI algorithms and methods are starting to be utilized in order to provide a good insight into the true interests of consumers. These methods not only analyze the current needs of customers but also predict their future requirements using […]
Guide to Customer Lifetime Value

Your A-Z Guide to Customer Lifetime Value and How to Make the Most From It

Customer lifetime value (CLV) is the customer satisfaction standard of your goods and products on offer. CLV measures the amount of revenue generated through a customer in the time they bought your products.    CLV is a marketing tool that helps a company understand its customer base. Ever wondered why VIP customers exist? They have […]
360-Degree-Customer-approach

Why you should Adopt 360-degree Approach for your eCommerce Store

How to strategically expand your brand awareness and business – this is a challenge that most industry managers and supervisors grapple within today’s highly competitive environment. The current consumer perspective and likings are complicated to navigate. Customers often use many digital channels to make even the smallest transaction. This presents a unique opportunity for eCommerce […]
How to Create a Policy that Protects Privacy

What Is Data Retention? How to Create a Policy That Protects Privacy?

Do you feel frustrated while searching for something really important in the massive junk of data? How often did you end up wasting your precious time in which you could’ve performed some wonders? Ahh, we know your response.   Be it physical documents or digital data, we often struggle to find the important stuff that’s […]
eCommerce personalization

How can Data Intelligence help Brand Campaigns Better?

Are you getting the right returns on your brand marketing campaigns? It doesn’t matter whether you are using Facebook or Google to promote your services and improve brand loyalty, what only matters is that you do it right. With Facebook, for instance – while you can spend hundreds and thousands of dollars on marketing, what […]
Choosing the right approach for B2B Project

How to Select the Best CDP Methodology for Your B2B Project

Customer’s behaviour has undergone tremendous change in the past few years, regardless of whether you sell B2B or B2C. Customer expectations are higher than ever, and along with the quality and variety of products and services on offer and their price, you are also competing to provide your customer with an excellent experience, which has […]
How Optimized Data Orchestration Can Power Your Data Value?

How Optimized Data Orchestration can Power Your Data Value?

Just like in a symphony where the conductor makes specific hand movements to cue all the instruments to be timed and aligned to produce a perfect piece of music, data orchestration is the process where siloed data is organized, transformed, and made available to the data analysis tools of a company to achieve data maturity. […]
Creative Ideas for Collecting First Party Data

Creative Ideas for Collecting First Party Data

Over the years, brands have come to understand the value of having direct relationships with their customers and are doing away with third party information collection. This is also applicable to SAAS companies, technical firms, or any other company that offers users a website to receive services or information from. The basis of collecting first […]
Benefits of a 360-Degree Customer View

Benefits of a 360-Degree Customer View

Since the evolution of inbound marketing, the customer-centric business operation has become a new common. In order to optimize the business operation whether its sales, marketing, or even services. It is critical to have a better understanding of customer needs to enhance customer engagement, customer loyalty, and customer retention. Having a “360-degree customer view” helps in acquiring […]
CDP: Build it or Buy It

Customer Data Platform: How Will You Choose Whether to Build It or Buy It?

A customer data platform (CDP) is a system that collects and integrates customer data from across the enterprise, to create a 360-degree view of the customer. It provides a single view of customers across all channels, including social media, mobile applications, physical locations, and more.   Customer Data Platforms are a key component of the […]

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