CDP

360 degree customer view

Benefits of a 360-Degree Customer View

Since the evolution of inbound marketing, the customer-centric business operation has become a new common. In order to optimize the business operation whether its sales, marketing, or even services. It is critical to have a better understanding of customer needs to enhance customer engagement, customer loyalty, and customer retention. Having a “360-degree customer view” helps in acquiring […]
Customer Data Platform

What is Customer Data Platform? The Definitive Guide to CDPs (2020)

Amidst a lot of data management platforms, customer data platform(CDP) stands out due to its distinct characteristics & gaining popularity among marketers with its irreplaceable benefits. So here is a brief overview of the customer data platform(CDP). As we can all agree data is the fuel for successful marketing operations in the modern world. Perfect […]
Customer centric marketing

Why Customer-Centric Marketing is Vital for your Business

As far as marketing is concerned, you can never be short of strategies or techniques. Businesses devise novel ways of marketing every day to attract more customers and to enhance the experience of the existing ones. One such approach has been customer-centric marketing, which has mainly been prevalent in OTT, Media, Retail, eCommerce, and EdTech […]
unified data repository

What is Unified Data Repository, and Why do you need it?

A Unified Data Repository (UDR) is a centralized data storage unit that consolidates data collected from various, often siloed data sources. A UDR makes data seamlessly available organization-wide to all resources (human, machine, and application) via a single hub. The result of implementing UDR is a high-level and unified view of enterprise data, more accurate […]
meta data enrichment

Automated Metadata Enrichment for Media Websites

Content publishers across the globe are continually dealing with vast amounts of data and need ways to manage and work with it efficiently. Working with metadata is more efficient and less time-consuming as it enables better cataloging, interoperability, and longevity. In order to achieve this, a system for automated metadata enrichment for fresh content plays […]

How Machine learning shapes better Customer Journey Mapping

Machine learning (ML), a subset of Artificial Intelligence, is a powerful technology that is packing a punch with mind-blowing innovations to empower modern businesses. The concept of machine learning might sound complex and a bit far-fetched, but the truth is it is being widely used by both small startups and mega-corporations.  For any business, be […]

Big Data Analytics – A necessity, not an option!

According to a 2018 report published in Forbes, we produce nearly 2.5 quintillion bytes of data every day. This volume may have snowballed by many folds! Hence, it is safe to say that 2020 is officially the decade of data, more specifically, big data and big data analytics. Big data management has emerged as the latest […]
User Journey Mapping

What is User Journey Mapping & Why is it Important for Media websites?

User behavior and content consumption patterns using User Journey Mapping The International market for content streaming had a value of about $30.9 Billion in 2015 and it is predicted to grow up to USD 123.2 billion by the year 2024. As more and more of the population become tech-savvy, the potential of OTT platforms has […]
Future for Customer Data Platform

A look at what lies ahead for Customer Data Platform

Most companies, regardless of the nature of their business, have access to numerous consumer data points. They, however, have a hard time unifying that data. This is where the role of the customer data platform (CDP) comes into play. CDP gathers identity data, descriptive data, behavioral data, and qualitative data of customers to enable people-based […]
The Human Touch In The Complex World of Big Data-09

Humanizing Big Data: Key Approaches That Give You the Best of Both Worlds

Digitalization has transformed how we interact with our external environment. For instance, consider something as simple as purchasing from a brick-and-mortar store. Previously, a sales executive would scope you out and understand your preferences before making sales recommendations that you could act upon. However, the modern-day consumer is highly empowered to the extent that their […]