content intelligence

Top 5 Use Cases of NLP in Finance

Top 5 Use Cases of NLP in Finance

In today’s age of digitization, companies are betting big on Natural Language Processing to up their finance game. NLP is a component of AI that utilizes machine learning algorithms to empower computer systems to comprehend and interpret human language. NLP is most commonly linked with initiatives to improve human-to-machine interactions, such as a customer support […]
7 Ways to Increase Dynamic Content

How to Create a Powerful Dynamic Website and Increase Conversions

Setting up an online platform demands a lot of investment in terms of capital, time, energy, and resources. Everyone expects to make handsome money by driving great sales numbers. But merely having an online presence through a website will not increase your customer conversions. You have to put in a lot of effort to acquire […]

Why OTT Platforms are a Golden Opportunity for Content Marketers

OTT advertising content marketers go over the top (OTT) in providing services over the internet by way of video content streaming at the request of the clients to suit their needs.   OTT Advertising Platforms: What’s the Scope of Content? In a recent report, KPMG India and EROS contended that 80% of OTT media platform subscribers indicated that it […]
Deep Learning in Personalization

Deep Learning in Personalization

Personalization has been around for a long time and many businesses have begun to use data about customers to drive targeted marketing; but personalization is changing, and we’re now at the cusp of the next generation: Deep Learning.   In the beginning, consumers were targeted when they browsed a website or viewed a TV show. […]
Ways to Personalize Content for Account Based Marketing

Content Personalisation for Successful Account Based Marketing

Account based marketing, or ABM, is a form of marketing that focuses on customers with whom you have accounts. It involves being personal with them so that it would be easier to sell them products and services. It is all about knowing your customers so well that they are open to new ideas and will […]
How AI Surfaces Personalized Newsletter

How AI Surfaces Personalized Newsletter

Digital marketing is rampant and inevitable, and sending emails has been an integral part of it. Sending personalised newsletter recommendations through email is a direct and cost-effective approach to garner higher conversions, spread brand awareness and boost favourable results for the business. Artificial Intelligence plays a crucial role when it comes to sending personalised newsletter […]
Go from Reactive to Proactive with Financial Content Intelligence

Go From Reactive to Proactive with Financial Content Intelligence

The analysts, investors, strategists and the core finance team of any organisation are less aggressive and more responsive, especially when it comes to: Policy bias between what employees think they are doing and what they need to do. Dealing with the financial and investing structure of the organisation.  Lack of transparency in corporate spending. Virtually […]
Will AI Content Steal Your Rankings?

Can AI Content Help Improve Your Website’s Google Ranking?

The internet is a virtual space where the entire populace resides. As of January 2021, there were 4.66 billion active internet users worldwide, with the numbers constantly growing. The uses of the internet are as infinite as the users, from cooking recipes to access to research papers on astrophysics. The internet has it all.    […]

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