Data Engineering

Content Acquisition Strategy

Maximize ROI With AI-Driven Content Acquisition Strategy

A couple of years ago, a single hit show could carry an entire streaming platform on its back. However, as the market begins to saturate, OTT or streaming service providers are teaming up with content producers to earn a precious resource – their audience’s interests. As a result, they are tapping into the potential of […]
Streaming platform High Churn rate

How AI Can Help Streaming Platforms Fight High Churn Rates

Studies of consumer behavior have demonstrated that the pandemic has led to a massive increase in screen time and entertainment viewing as lockdowns force consumers to spend more time indoors and online.   Subscriptions to online streaming platforms jumped a whopping 26% globally within a single year, crossing the 1 billion mark. This was just […]
video streaming

How Can Data Intelligence Help You?

With the decline in television as a viewing platform and the rise of mobile streaming platforms, content providers need to make dramatic changes to stay in the game, and this is where big data comes in. Many major players have been embracing Big data, and for a good reason. Let’s take a look at a […]
eCommerce personalization

How can Data Intelligence Help Brand Campaigns Better?

Are you getting the right returns on your brand marketing campaigns? It doesn’t matter whether you are using Facebook or Google to promote your services and improve brand loyalty, what only matters is that you do it right. With Facebook, for instance – while you can spend hundreds and thousands of dollars on marketing, what […]
Why There is a Need to look at OTT Beyond Data

OTT Beyond Data: Trends, Challenges, and Opportunities

As the competition in the OTT market heats up, fresh insights and perspectives on consumer’s behavioral data are emerging. A complete element of OTT revolves around data usage to better comprehend audience preferences and predict future content choices. It emphasizes the power of technology and the influence that OTT players have over their subscribers’ data. […]

Data Streaming Technology for High Volume Data Feeds

Data streaming has become the core of enterprise data architecture amid all the data generated from non-traditional sources like security logs, web applications, and IoT sensors. The digital universe was estimated to comprise 44 zettabytes of data in 2020 and is likely to reach approximately 463 exabytes daily by 2025 worldwide. To keep up with […]
The Human Touch In The Complex World of Big Data-09

Humanizing Big Data: Key Approaches That Give You the Best of Both Worlds

Digitalization has transformed how we interact with our external environment. For instance, consider something as simple as purchasing from a brick-and-mortar store.   Previously, a sales executive would scope you out and understand your preferences before making sales recommendations that you could act upon. However, the modern-day consumer is highly empowered to the extent that […]