Over the years, brands have come to understand the value of having direct relationships with their customers and are doing away with third party information collection. This is also applicable to SAAS companies, technical firms, or any other company that … Read More
Marketing
How to Select the Best CDP Methodology for Your B2B Project
Customer’s behaviour has undergone tremendous change in the past few years, regardless of whether you sell B2B or B2C. Customer expectations are higher than ever, and along with the quality and variety of products and services on offer and their … Read More
Customer Engagement is the Key to Developing Long-term Customer Connections
Consider a scenario where a few enterprises prosper over time, but others experience large fluctuations and finally decline. What is the distinction? The difference is how they approach taking client connections to the next level. Strong customer connections are … Read More
How to Improve the Banking Customer Experience through Personalization
When it comes to managing their accounts and purchasing financial goods, today’s clients want a personalized experience and consistent services across interfaces and platforms. They look for ease and value in real-time, anticipatory, and proactive financial solutions that cater to … Read More
How AI Surfaces Personalized Newsletter
Digital marketing is rampant and inevitable, and sending emails has been an integral part of it. Sending personalised newsletter recommendations through email is a direct and cost-effective approach to garner higher conversions, spread brand awareness and boost favourable results for … Read More
Content Personalisation for Successful Account Based Marketing
Account based marketing, or ABM, is a form of marketing that focuses on customers with whom you have accounts. It involves being personal with them so that it would be easier to sell them products and services. It is all … Read More
Is Hyper-personalization Killing the Creative Process?
Nowadays, customers get targeted with multiple emails, text notifications, social media ads, etc., almost every day with offers and discounts of the products they have been aspiring for recently. Advertisers can now target customers like never before, thanks to data-driven insights. … Read More
Marketing in the Digital Age: Why Hyper-personalization Matters
In today’s age of digitization, being in the business world, a smart marketing tactic you should be aware of is marketing personalization. Often described as “personalized marketing at scale”, hyper-personalization acts as an integration medium for data analytics and online marketing. Businesses find both opportunities … Read More
How AI is Changing the Face of Digital Marketing in 2021
Digital Marketing aims at maximizing business opportunities with potential customers. In recent years, a multitude of AI algorithms and methods are starting to be utilized in order to provide a good insight into the true interests of consumers. These methods … Read More
Role of AI in Recovery of Digital Shopping Cart Abandonment
Artificial Intelligence (AI) has revolutionized the way eCommerce businesses operate. AI has improved several aspects of the industry, from lead generation to data collection. Customer-facing services are being transformed by machine learning algorithms concurrently. Presently, eCommerce merchants adopt several tactics … Read More