Media

  We seek here to identify the vanity metrics and the actionable metrics for online media businesses.   Vanity metrics: Social Media likes/Followers: Although social media can be a distribution outlet for Media businesses, Organic’s reach on social media has been severely restricted recently. Hence this metric’s meaningfulness has reduced. Amount of content produced: Media […]

Digitalization has transformed how we interact with our external environment. For instance, consider something as simple as purchasing from a brick-and-mortar store.   Previously, a sales executive would scope you out and understand your preferences before making sales recommendations that you could act upon. However, the modern-day consumer is highly empowered to the extent that […]

While the world we live in may be a hyper-connected global village, humans remain creatures of uniquely distinct tastes and inclinations. While we may all exist on similar platforms and channels, use similar apps and sites, but despite the interconnectedness of it all, all humans behave differently from one another, and more often than not, […]

Studies of consumer behavior have demonstrated that the pandemic has led to a massive increase in screen time and entertainment viewing as lockdowns force consumers to spend more time indoors and online. Subscriptions to online streaming platforms jumped a whopping 26% globally within a single year, crossing the 1 billion mark. This was just as […]

With the shift of mass viewership from binge-watching to live streaming OTT content, digital media platforms have only been on the rise over the last couple of years and will only continue to grow in the times to come. User engagement on digital media is a vital factor.   The popularity and success received by […]

Nowadays, customers get targeted with multiple emails, text notifications, social media ads, etc., almost every day with offers and discounts of the products they have been aspiring for recently. Advertisers can now target customers like never before, thanks to data-driven insights. It is the very essence of hyper-personalization.  Hyper-personalization uses general user information as a preliminary step […]

Increased availability of internet access and reduced data cost has lead to a surge in digital content consumption over the past couple of years. There has been a drastic downfall in the percentage of people preferring to consume content on TV versus mobile devices from 53% to 23%. This inevitably has caused a significant growth […]

OTT advertising content marketers go over the top (OTT) in providing services over the internet by way of video content streaming at the request of the clients to suit their needs.   OTT Advertising Platforms: What’s the Scope of Content? In a recent report, KPMG India and EROS contended that 80% of OTT media platform subscribers indicated that it […]

According to a study by eMarketer, 64.8 Mn millennials are expected to watch digital video at least once in a month. This figure is expected to rise year over year across the globe. Research studies are increasingly suggesting that millennials are moving away from traditional TV and learning more against digital media platforms. The evolving number […]

As the competition in the OTT market heats up, fresh insights and perspectives on consumer’s behavioral data are emerging. A complete element of OTT revolves around data usage to better comprehend audience preferences and predict future content choices. It emphasizes the power of technology and the influence that OTT players have over their subscribers’ data. […]

OTT, or over-the-top is a productized practice of streaming content to consumers directly over the Internet. It represents the future of entertainment, which is fast unfolding in India as well as around the globe. As a result of audience’s growing appetite for content, OTT players are witnessing high demand for movies and original content even […]

Consumers across the globe don’t have a clear answer to what is more imperative to them between personalized experiences and data privacy. Personalization necessitates the collection and analysis of data, and data privacy is generally reliant on limiting these initiatives. What’s fascinating is that no one seems to have a strong opinion on the matter.   The debate over […]

With a plethora of technologies available in the market, there has been rising pressure on the brands that aim to fulfill their customers’ vivid needs wherever they are. And they are located in any corner of the world. They are skilled with various digital technologies and demand promising experiences throughout all touchpoints which have arisen […]

Personalization has been around for a long time and many businesses have begun to use data about customers to drive targeted marketing; but personalization is changing, and we’re now at the cusp of the next generation: Deep Learning.   In the beginning, consumers were targeted when they browsed a website or viewed a TV show. […]

The rise in OTT in the number of platforms leads to innovation of Data engineering in OTT in terms of user personalization, personalized recommendation.   Subscription-based on-demand content and media platforms have risen in demand over the years as they offer more flexibility and better entertainment to users. As OTT platforms replace traditional TV sets, […]

Artificial intelligence is the computer’s ability to make decisions, perform tasks, and solve problems at a magnitude as complex as a human. These real-time tasks are carried using algorithms based on Machine Learning and Natural Language Processing (NLP) that process vast amounts of data. Artificial intelligence is a direct inference to customer service.   Role […]

As we have arrived in the third decade of computing –the cognitive decade–and it will bring on a fundamental change in the manner humans work with machines. There will be a breakthrough in the way the computers used to function earlier, as with the onset of cognitive computing, various software developers and engineers are bridging […]

Digital trends have experienced significant shifts owing to the pandemic and the resultant lockdown period. This caused a massive expedition in the speed of digital adoption for consumers in 2020.   Digital Media Trends 1) Video Streaming Video streaming was imposed worldwide during the beginning of the lock-down.   2) OTT OTT became a hot […]

Disruption has gone a long way with the rapid use of technology as it has transformed the way the news is produced, delivered, and consumed across the world. Consumers have now become participants and users rather being only the readers and viewers. The news media have adapted itself with the pace of this evolution. From […]

If you have subscribed to Netflix, you have probably noticed the thumbnails which appear next to each content piece you get recommended. People are far more inclined to watch something if the thumbnail depicts elements they are interested in. The Netflix Artificial Intelligence algorithms focus on these aspects as well. After all, the more you watch, […]

“Books/Movies/Shows like XYZ”. How many times have you Googled the above phrase to get suggestions on your next entertainment escapade? Probably often. There is a wealth of content available online, and no matter how many filters you apply, it is impossible to go through them all to find what suits your preferences. So naturally, we […]

Over the last few years, the competition in the video streaming space has become cut-throat! Large multi-billion dollar corporations like Amazon and Disney have entered the space in the hopes of disrupting the market. Yet, Netflix remains one of the top streaming platforms worldwide. As the pioneer of OTT streaming services, its success seems to […]

User engagement on media websites has become one of the primary metrics for measuring the success and efficacy of a website. Not only does creative user engagement impart a great amount of value to your product or service, but it also helps customers develop a deep connection with your brand. As a result, your brand […]

Even though you may believe you’ve seen it all on Netflix, there’s always something new to discover. However, there is a good probability that you haven’t come across a significant number of films and television episodes when searching through the streaming service’s enormous collection. This is because the titles are highlighted depending on what you’ve […]

The year 2020 has ushered in a new era for subscription-based over the top (OTT) video streaming services. It is estimated that the revenue generated by OTT services will touch USD 158.84 billion by 2024! Sensing these Over the Top (OTT) Trends for 2020, new players such as HBO Max, Disney+, Discovery, and Peacock are […]

Popular OTT Platform Netflix Uses Analytics To Select Movies, Create Content, and Make Multimillion Dollar Decisions. Netflix is ​​the world’s most acclaimed media company with a corporate value of over $164 billion, along with an ability to retain most of the 200+ million subscribers with a success rate of 93% that it proudly flaunts. In […]

Digital media has seen exponential growth in users and content over the past few years. The online user traffic to OTT platforms has taken a steep jump and the market is expected to go up from the current $104 billion as recorded in 2019, to a whopping $161 billion in 2020 with an annual growth […]

Content publishers across the globe are continually dealing with vast amounts of data and need ways to manage and work with it efficiently. Working with metadata is more efficient and less time-consuming as it enables better cataloging, interoperability, and longevity. In order to achieve this, a system for automated metadata enrichment for fresh content plays […]

Artificial Intelligence (AI) in today’s society is becoming increasingly common. Products and services use AI (typically in the background) to engage with customers daily. When appropriately applied to specific problems, these AI-related technologies can create different solutions that develop over time, substantially influencing both the organisation and the user. Netflix’s use of artificial intelligence showcases […]

In the past decade, AI has been able to incorporate itself into every aspect of our regular daily lives. It has been predicting the health of our elderly parents, giving us smart notifications based on our daily activities, predicting our quality of sleep depending on our mobile screen on time, and also suggesting songs based […]

Does spending millions on Ads earn you loyalty or does it add revenue through customers? About 50% of Ads clicked or viewed are accidental. Ad Marketing is like fuel, the more you spend the more it burns. Customer tend to stay retained only when you know where to spend, when to spend and how much […]

The use of digital technologies has skyrocketed due to the pandemic as people are staying at home more than ever. Among various sectors, the media sector has witnessed a steep rise in content consumption on digital platforms. While the increase in video, text and audio content of sports and news is apparent, according to a […]