Retail
RecoSense
Hyper-personalized content is NOW. Is your content distribution strategy up to it?
While the world we live in may be a hyper-connected global village, humans remain creatures of uniquely distinct tastes and inclinations. While we may all exist on similar platforms and channels, use similar apps and sites, but despite the interconnectedness of it all, all humans behave differently from one another, and more often than not, […]
Abhilash Dasari
How Automated Product Tags Help in Better Product Discovery
The world of eCommerce has seen scores of innovations in the past few years, partly because of the domain getting saturated due to competition. With each eCommerce website offering its own niche, discounts, and expertise, every site needs to stand out.  In this day and age, it is inevitable for eCommerce websites to resort to […]
Reshma M
10 Shopify Themes That Guarantee Better Conversions in 2021
Are you thinking about starting an online store to sell your products? Then we are pretty sure you might have heard about Shopify. Shopify is one of the best eCommerce platforms that helps entrepreneurs create their online stores and deliver delightful shopping experiences to their customers. Its user-friendly interface lets you build a store with […]
RecoSense
Industries Leading in AI Adoption – eCommerce, FinTech, Online Media
Artificial intelligence is the computer’s ability to make decisions, perform tasks, and solve problems at a magnitude as complex as a human. These real-time tasks are carried using algorithms based on Machine Learning and Natural Language Processing (NLP) that process vast amounts of data. Artificial intelligence is a direct inference to customer service. Â Role […]
RecoSense
Learn How to Optimize Product Discovery for eCommerce using AI
Product management in eCommerce has its roots deep down in discovery. Enabling product discovery for eCommerce generally differs across websites, but the essence is to help the customer find what they are looking for sooner. Optimizing product discovery for eCommerce increases the chances of conversion. Therefore, your eCommerce portal must be intuitive and intelligent enough […]
RecoSense
Experience Instant Personalization with ShopSense’s Shopify App
Shopify has allowed businesses to make huge strides by establishing themselves in the eCommerce industry. This eCommerce platform lets companies manage and sell their products through an online store.  Shopify’s app store also has a wide range of apps that are used for different purposes. From adding countdown timers to providing instant personalizationto customers, these apps are tailor-made to enhance the customer’s shopping experience.   Business owners must keep the customer-centric […]
RecoSense
Your A-Z Guide to Customer Lifetime Value and How to Make the Most From It
Customer lifetime value (CLV) is the customer satisfaction standard of your goods and products on offer. CLV measures the amount of revenue generated through a customer in the time they bought your products.  CLV is a marketing tool that helps a company understand its customer base. Ever wondered why VIP customers exist? They have […]
RecoSense
Predictive Analytics Models, Benefits and Use-cases
Predictive analytics refers to the process of utilizing historical data, data analytics, and other information to predict events that may occur in the future. It is used to help organizations make better decisions for their future. By analyzing historical data, companies can gain valuable insight into how their customers, competitors, and even the general public […]
RecoSense
Omnichannel Personalization in Retail
Amidst the quick retail transformation and e-Commerce industry have supported common retailers to make their online presence. e-Commerce businesses and retailers are confronting pressures to get accommodated with a technique that focuses on a solitary medium that is no longer sufficient to attract the growing demands of the consumers. The rise in the number of […]
RecoSense
Shopify Related Product Recommendations Simplified – Here’s How?
In today’s fast-paced world, customers are looking for the right products as quickly as possible. Your goal should be to enable related product recommendations to cross-sell and upsell to customers and help make their shopping experience more enjoyable.  This guide walks you through three strategies for adding a Related Product Recommendations section on Shopify […]
Reshma M
How to Master Product Recommendations for Your Online Apparel Store
Today, almost every online apparel store employs an eCommerce product recommendations engine. Anyone who has visited an eCommerce site has almost certainly seen product recommendations. This technology, based on product recommender systems, combines acquired data and predetermined algorithms to accurately predict and display the products or services according to the customer’s needs and preferences. Any online store […]
RecoSense
eCommerce Conversion Optimization Tactics for BFCM and Q4
With the rise of technology, the shift from conventional shops to ecommerce stores has made the competition more strong in the market. Now stores are required to put a lot more effort to engage with the visitors in order to make them customers since the person browsing through the internet would have hundreds of options […]
RecoSense
How AI Is Shaping The Future Of eCommerce Landscape ?
In this hyper-competitive business world, technology is being incorporated in the businesses more than ever just to grow at a rapid pace.Ai is impacting each and every industry virtually has enabled the integration of emerging technologies such as Big data, IoT, etc. In the same way, AI is impacting the future of eCommerce landscape. Â […]
Abhilash Dasari
5 Ways to Improve eCommerce Product Discovery and Search Experience
In the last few years, there has been a significant rise in retail eCommerce revenue. According to estimates, eCommerce is expected to assist about 95 percent of all shopping by 2040. Nowadays, a user’s digital-first priority is unrestricted by borders and linked to a plethora of information through several social media platforms. As such, the […]
RecoSense
Why you should Adopt 360-degree Approach for your eCommerce Store
How to strategically expand your brand awareness and business – this is a challenge that most industry managers and supervisors grapple within today’s highly competitive environment. The current consumer perspective and likings are complicated to navigate. Customers often use many digital channels to make even the smallest transaction. This presents a unique opportunity for eCommerce […]
RecoSense
Top Trends in Cognitive Computing
As we have arrived in the third decade of computing –the cognitive decade–and it will bring on a fundamental change in the manner humans work with machines. There will be a breakthrough in the way the computers used to function earlier, as with the onset of cognitive computing, various software developers and engineers are bridging […]
RecoSense
Humanizing Big Data: Key Approaches That Give You the Best of Both Worlds
Digitalization has transformed how we interact with our external environment. For instance, consider something as simple as purchasing from a brick-and-mortar store. Â Previously, a sales executive would scope you out and understand your preferences before making sales recommendations that you could act upon. However, the modern-day consumer is highly empowered to the extent that […]
RecoSense
10 AI-driven Product Recommendation Techniques For Ecommerce
In a world where competition is rising by the minute, it is of extreme importance for consumers to feel valued. As eCommerce as a concept has expanded on the horizon, with everyone confined to their homes for a majority of the year, consumers are bent towards platforms that provide an experience of personalization, which makes […]
RecoSense
How an AI-Driven Magento Plugin Can Help eCommerce Companies Grow Revenues
Artificial Intelligence is powering a better world with advanced solutions and intuitive applications. Everything from manufacturing to e-commerce is getting intelligent and smart, thanks to artificial intelligence. AI has found several use cases across industries, leading to digital transformation — which many companies are now experimenting and implementing. Especially in the eCommerce space, AI can […]
RecoSense
Top 4 Ways to Create a Comprehensive Omnichannel Merchandising Strategy 2021
It has become more imperative than ever for brands to cut through the clutter and engage with their customers in today’s technology-driven retail industry. If you want to connect with shoppers, convince them to make a purchase, and establish a relationship of lifelong trust and loyalty, the implementation of an omnichannel merchandising strategy is a […]
RecoSense
Is Hyper-personalization Killing the Creative Process?
Nowadays, customers get targeted with multiple emails, text notifications, social media ads, etc., almost every day with offers and discounts of the products they have been aspiring for recently. Advertisers can now target customers like never before, thanks to data-driven insights. It is the very essence of hyper-personalization. Hyper-personalization uses general user information as a preliminary step […]
RecoSense
5 personalization tips for small eCommerce businesses to boost sales
Personalization in eCommerce is vital in understanding customer journey, customer journey with a better 360-degree view of the customer. Let us see some important personalization tips for small eCommerce businesses. Â E-Commerce personalization can go a milestone in building up a relationship with prospective buyers. It personalizes with every customer by giving them individualized offers, […]
RecoSense
Improving Shopify’s Mobile Product Discovery with Personalized Recommendations
Shopify is a well-known worldwide commercial entity that provides dependable solutions for starting, expanding, marketing, and managing a retail business of any size. Shopify helps everyone by providing a stable platform and services, as well as a better shopping experience for clients all around the world.  But it’s not always clear where to focus […]
RecoSense
Top 5 Examples of Brands Leveraging Hyper-personalization in Retail
Gone are the times when you could simply segment your customers into one category and carry out conventional advertising campaigns. Techniques of mass marketing are no longer effective. Instead, customers want personalized experiences and solutions that are suited to their specific needs. Customers’ behavior and shopping habits have evolved dramatically in recent years. Other considerations have been […]
Abhilash Dasari
Boosting Your Revenue and Conversion With ShopSense: A Comprehensive Guide
You have set up your Shopify store and taken care of all the basics. You even witness a steady stream of revenue. But now what? Do you feel that your store has reached a saturation point? Or is the rate of your growth too slow? Are you looking for ways to elevate your conversion rates […]
RecoSense
How can Agencies help their e-Commerce Customers with Personalization?
According to Accenture, in the last year, e-commerce companies lost $756 billion due to poor personalization. Implementing e-commerce personalization is no more an option. Customers expect you to recommend products and services to them based on their interests, past purchases, and other behavioral factors. According to Gartner, personalization in e-commerce can help businesses increase their profit […]
RecoSense
How to Use AI Personalization Successfully on the Store
AI or Artificial Intelligence as we know it is not just a buzzword anymore. It is actually one of the most talked-about technologies in the retail sector. In essence, AI helps retailers create a personalized digital experience that can turn a potential customer into a loyal one. Â Personalization is at the core of successful […]
RecoSense
Strategies to Boost eCommerce Revenue: Should You Upsell or Cross-Sell
What is UpSelling? Both upselling and cross-selling are techniques where the sales team or an eCommerce company tries to increase the order value from a customer. When it is done by selling a higher-end product than what the customer had originally intended to buy, it’s called upselling. What is Cross-selling? There is another way of […]
RecoSense
Top 10 Effective Ways to Maximize Your Revenue With eCommerce Personalization
The introduction of eCommerce has dramatically changed the marketing dynamic and how marketers and advertisers engage with their target audiences. Almost every day, several new eCommerce stores open, and the customers are spoiled for options, making it tricky to keep them engaged with your brand. When it comes to improving the online customer experience, many […]
RecoSense
If you don’t Personalize, you Lose!
Many of the eCommerce sites are still on the rising pressure to personalize their brands or products. This may include referring to the name tags consisting of the receiver’s name in their email campaigns, sending abandoned cart emails or recommending products depending on previous purchases. More than half of the consumers believe personalization would be more […]
RecoSense
Understand How to Create Buyer Persona for Your Retail Store
In contemporary times, when it comes to running a successful and fruitful retail business, one of the vital aspects is to know your genuine customers. What is your target customer lot?  What are your customer preferences?  These are the questions you need to understand and analyze to build a buyer persona. Buyer personas can ensure […]
RecoSense
eCommerce Blueprint: How to Build and Launch a Profitable Online Store
An entrepreneur can start an eCommerce business as a totally new venture or an extension of an existing business. With some knowledge, you can build one or several eCommerce businesses. If you think setting up an online store is difficult, it’s not. Here is our eCommerce guide that will walk you through the entire process – from choosing the […]
RecoSense
4 eCommerce Retention Strategies To Make Your Website Visitors Stay
Say that you have an eCommerce website that is well-crafted and carved according to your niche. The website purely aims to reflect on what you do. And you also have a decent reach and traffic on the website. But you notice that the eCommerce retention rate is still very low! It could specifically mean that the […]
RecoSense
Lesser Known Magento Tools for Open Source Recommendation Engine in 2020
You may have wondered how Google displays advertisements about the products you like. Where is the link? Why you? What makes you so special? For every eCommerce platform, you are a prospective buyer. Their business can prosper with your increasing consumption. Amazon, Flipkart, Alibaba, and other eCommerce platforms are all relying on the same. In […]
RecoSense
The Power of Real Individual Recommendation for eCommerce
Shopping from brands has come a long way from the old in-store days. Today, modern-day customers interact with companies and brands across the world in several ways, like social media, search ads, organic searches, email, and word-of-mouth referrals.  However, one thing that has remained the same is the customers’ expectation of a personalized experience. […]
RecoSense
Deploying Unified Commerce Solutions on Your Online Store
It’s no secret that almost every retail business emphasizes a powerful digital commerce strategy that expands their eCommerce platform into the super-competitive retail environment in today’s age of customer experience. Having quite so many fragmented channels, on the other hand, could lead to a complicated customer journey and lifecycle. It is where unified commerce steps in to […]
RecoSense
Quick Tips to Increase eCommerce Engagement
eCommerce has been on a tremendous rise over the past six to seven years. With several brick and mortar shops entering online shopping, the scope of the digital retail transformation has further widened. The expanding market segment would also give way to proportionally growing competition between retailers. As a result, the most prominent way to […]
RecoSense
Most Amazing Magento Extension for Product Recommendation
If you are reading this, chances are product recommendations are a source of trouble for you. Running a retail business with a few thousand or more customers means catering to their personalization needs. When a customer lands on your retail website, they come with the mindset of finding a product in a few minutes. If […]
RecoSense
A Handy eCommerce Checklist to Optimize Your Store in 2021
There are numerous elements to remember while running an online store, and those details can make or break your business’s success. Optimizing the store and enhancing the customer shopping experience must go on forever after the launch of your eCommerce website. Luckily, you can minimize the chance of errors and incurring losses forever if you have a rock-solid eCommerce checklist for your […]
RecoSense
Product Page Tune-Up : 8 Most Important Ways to Increase Conversions
The product page is one of the most important pages on your eCommerce site because it’s here that the customer decides to purchase or leave your store. With product page optimization, an eCommerce website can significantly increase conversions. While a lot of focus is paid to the landing and check-out pages, the eCommerce product page is often neglected […]
RecoSense
Can Online Retailers convert like Brick and Mortar Ones?
Ever wonder why Offline retail converts many more users than Online? Here’s our analysis of why this happens and possible solutions to bridge this gap.  Offline retail converts more visitors than Online. More visitors to Online stores with less intention to buy: 24/7 access, easy access over a web browser implies that visiting online […]
RecoSense
Best Magento Extensions to Increase Sales of Your Ecommerce Store
The digital era has ushered yet another massive upheaval in the area of shopping. Generations of shoppers worldwide have been given the privilege of shopping from the comfort of their homes, pushing their urge to shop till they drop! The recent years have shown an unprecedented boost in the number of e-commerce websites as more […]
RecoSense
8 Proven Customer Retention Strategies to Increase Profitability
A customer that has already made a purchase on your store is much easier and less expensive to persuade than a new one. The statement holds especially in the competitive eCommerce space, where the cost of clicks and conversions seems to be rising all the time. So it goes without saying that planning and implementation of sound […]
RecoSense
The 10 Best eCommerce Platforms in 2021: An In-Depth Review
In this constantly expanding digital world, you need eCommerce support more often. When you are in a business that’s growing or starting a new one, eCommerce platforms may prove to be one of the elementary supports that provide you with a kick start. Choosing the best eCommerce platform for your business is crucial for pacing up its […]
RecoSense
E-commerce and Media Companies are Missing out on Content Personalization Strategy!Â
E-commerce and Media companies like Amazon and Netflix are the first to use content personalization. One can notice that Amazon has mastered the art of displaying personalized home pages to different customers. Netflix has mastered the art of delivering personalized content that is both contextual and adds value without appearing to surplus or self-serving. Content […]
RecoSense
How Magento 2 Extensions help Personalize UX
E-commerce has taken over the world with its highly reliable and customer-centric online systems to provide users with a variety of goods and services. Customers rely on simple, fast, and secure websites for a promising and satisfactory experience while making a purchase. The online ecosystem has become highly competitive with the launch of multiple online […]
RecoSense
Why Your Content Personalization Strategy Should Include Social Selling
Following 2020’s rise in Internet consumption, marketers are turning their attention to social selling — and for good reason. In the United States alone, the number of social media users is 223 million with a 70% penetration. This translates to a much larger native audience that savvy companies can convert into consumers. But just […]
RecoSense
Privacy vs Personalization: Finding the Balance
Consumers across the globe don’t have a clear answer to what is more imperative to them between personalized experiences and data privacy. Personalization necessitates the collection and analysis of data, and data privacy is generally reliant on limiting these initiatives. What’s fascinating is that no one seems to have a strong opinion on the matter.  The debate over […]
RecoSense
Customer Retention Tactics for Online Retailers
 Online Retailers spend a good amount of money on marketing to acquire users/visitors. Return on this investment is only possible through retaining these users. We’ve seen that a 5% increase in the customer retention at times converts to 25-90% higher profits.  These are the tactics most retailers use to do this: Delivering personalised […]
RecoSense
Uncover Shopper’s Intent in Real-time and Provide the Right Recommendations
To uncover the shopper’s intent and to be able to respond intelligently is the goal of every marketer. If you meet people in person, it’s much easier to do. Physical stores take notice of what shelves and displays shoppers pay attention to. They can ask if they have any queries, and they will be guided […]
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