With the rise of technology, the shift from conventional shops to ecommerce stores has made the competition more strong in the market. Now stores are required to put a lot more effort to engage with the visitors in order to … Read More
Retail
Predictive Analytics Models, Benefits and Use-cases
Predictive analytics refers to the process of utilizing historical data, data analytics, and other information to predict events that may occur in the future. It is used to help organizations make better decisions for their future. By analyzing historical data, … Read More
AI for Fraud Detection in Retail : Powerful Use Cases
The worldwide eCommerce market has expanded by great strides in recent years. However, as the retail and eCommerce landscapes evolve, so does the risk matrix. Rising sales volumes offer a breeding ground for fraud, malpractices and breaches. To combat such new … Read More
Industries Leading in AI Adoption – eCommerce, FinTech, Online Media
Artificial intelligence is the computer’s ability to make decisions, perform tasks, and solve problems at a magnitude as complex as a human. These real-time tasks are carried using algorithms based on Machine Learning and Natural Language Processing (NLP) that process … Read More
Multi-Channel Browse Abandonment to Drive Conversions
It is just too simple to scroll thoughtlessly around an eCommerce site as a way to pass the time, kill boredom and procrastinate, in today’s digital era. However, users frequently close the browser without checking out or even adding products to … Read More
10 Psychographic Customer Segments to Boost Sales
With the level of competition in the marketplace today, marketers play a pivotal role in a company’s performance and sustainability. Marketing your offerings can be cumbersome if done randomly, without understanding your target audience. Tactically segmenting your target customers into … Read More
Privacy vs Personalization: Finding the Balance
Consumers across the globe don’t have a clear answer to what is more imperative to them between personalized experiences and data privacy. Personalization necessitates the collection and analysis of data, and data privacy is generally reliant on limiting these initiatives. What’s fascinating is that … Read More
The 10 Best eCommerce Platforms in 2021: An In-Depth Review
In this constantly expanding digital world, you need eCommerce support more often. When you are in a business that’s growing or starting a new one, eCommerce platforms may prove to be one of the elementary supports that provide you with a kick … Read More
Product Page Tune-Up : 8 Most Important Ways to Increase Conversions
The product page is one of the most important pages on your eCommerce site because it’s here that the customer decides to purchase or leave your store. With product page optimization, an eCommerce website can significantly increase conversions. While a lot of … Read More