Retail

Say that you have an eCommerce website that is well-crafted and carved according to your niche. The website purely aims to reflect on what you do. And you also have a decent reach and traffic on the website. But you notice that the eCommerce retention rate is still very low! It could specifically mean that the […]

You may have wondered how Google displays advertisements about the products you like. Where is the link? Why you? What makes you so special? For every eCommerce platform, you are a prospective buyer. Their business can prosper with your increasing consumption. Amazon, Flipkart, Alibaba, and other eCommerce platforms are all relying on the same. In […]

Shopping from brands has come a long way from the old in-store days. Today, modern-day customers interact with companies and brands across the world in several ways, like social media, search ads, organic searches, email, and word-of-mouth referrals.    However, one thing that has remained the same is the customers’ expectation of a personalized experience. […]

It’s no secret that almost every retail business emphasizes a powerful digital commerce strategy that expands their eCommerce platform into the super-competitive retail environment in today’s age of customer experience. Having quite so many fragmented channels, on the other hand, could lead to a complicated customer journey and lifecycle.   It is where unified commerce steps in to […]

eCommerce has been on a tremendous rise over the past six to seven years. With several brick and mortar shops entering online shopping, the scope of the digital retail transformation has further widened. The expanding market segment would also give way to proportionally growing competition between retailers. As a result, the most prominent way to […]

If you are reading this, chances are product recommendations are a source of trouble for you. Running a retail business with a few thousand or more customers means catering to their personalization needs. When a customer lands on your retail website, they come with the mindset of finding a product in a few minutes. If […]

There are numerous elements to remember while running an online store, and those details can make or break your business’s success. Optimizing the store and enhancing the customer shopping experience must go on forever after the launch of your eCommerce website. Luckily, you can minimize the chance of errors and incurring losses forever if you have a rock-solid eCommerce checklist for your […]

The product page is one of the most important pages on your eCommerce site because it’s here that the customer decides to purchase or leave your store. With product page optimization, an eCommerce website can significantly increase conversions. While a lot of focus is paid to the landing and check-out pages, the eCommerce product page is often neglected […]

Ever wonder why Offline retail converts many more users than Online? Here’s our analysis of why this happens and possible solutions to bridge this gap.   Offline retail converts more visitors than Online.  More visitors to Online stores with less intention to buy: 24/7 access, easy access over a web browser implies that visiting online […]

The digital era has ushered yet another massive upheaval in the area of shopping. Generations of shoppers worldwide have been given the privilege of shopping from the comfort of their homes, pushing their urge to shop till they drop! The recent years have shown an unprecedented boost in the number of e-commerce websites as more […]

A customer that has already made a purchase on your store is much easier and less expensive to persuade than a new one. The statement holds especially in the competitive eCommerce space, where the cost of clicks and conversions seems to be rising all the time. So it goes without saying that planning and implementation of sound […]

In this constantly expanding digital world, you need eCommerce support more often. When you are in a business that’s growing or starting a new one, eCommerce platforms may prove to be one of the elementary supports that provide you with a kick start.   Choosing the best eCommerce platform for your business is crucial for pacing up its […]

E-commerce and Media companies like Amazon and Netflix are the first to use content personalization. One can notice that Amazon has mastered the art of displaying personalized home pages to different customers. Netflix has mastered the art of delivering personalized content that is both contextual and adds value without appearing to surplus or self-serving. Content […]

E-commerce has taken over the world with its highly reliable and customer-centric online systems to provide users with a variety of goods and services. Customers rely on simple, fast, and secure websites for a promising and satisfactory experience while making a purchase. The online ecosystem has become highly competitive with the launch of multiple online […]

Following 2020’s rise in Internet consumption, marketers are turning their attention to social selling — and for good reason. In the United States alone, the number of social media users is 223 million with a 70% penetration. This translates to a much larger native audience that savvy companies can convert into consumers.   But just […]

Consumers across the globe don’t have a clear answer to what is more imperative to them between personalized experiences and data privacy. Personalization necessitates the collection and analysis of data, and data privacy is generally reliant on limiting these initiatives. What’s fascinating is that no one seems to have a strong opinion on the matter.   The debate over […]

  Online Retailers spend a good amount of money on marketing to acquire users/visitors. Return on this investment is only possible through retaining these users. We’ve seen that a 5% increase in the customer retention at times converts to 25-90% higher profits.   These are the tactics most retailers use to do this: Delivering personalised […]

To uncover the shopper’s intent and to be able to respond intelligently is the goal of every marketer. If you meet people in person, it’s much easier to do. Physical stores take notice of what shelves and displays shoppers pay attention to. They can ask if they have any queries, and they will be guided […]

Artificial Intelligence (AI) has revolutionized the way eCommerce businesses operate. AI has improved several aspects of the industry, from lead generation to data collection. Customer-facing services are being transformed by machine learning algorithms concurrently. Presently, eCommerce merchants adopt several tactics like automated logistics, customer email syncing, smart sales predictions, etc., to integrate AI into their […]

With the level of competition in the marketplace today, marketers play a pivotal role in a company’s performance and sustainability. Marketing your offerings can be cumbersome if done randomly, without understanding your target audience. Tactically segmenting your target customers into smaller groups allows you to nurture a more focused marketing campaign, reach greater qualified leads […]

We seek here to identify the vanity metrics and the actionable metrics for online retailers. Vanity metrics: Social media followers/Likes, etc: While these indicate that people like seeing updates/information from the business, it doesn’t necessarily indicate that anyone is willing to spend money. With the reach of organic being cut drastically by social media giants, […]

Whether you are just starting out or already have an established Shopify store, there are plenty of reasons why you might want to increase conversions – from increasing your revenues to expanding your business. While improving your visitor conversion rate is fairly easy to do, it is important to first increase the organic traffic coming […]

In the ever-evolving world of business, Loyalty and Retention are often used parallelly, but decisively they are not the same. We need to understand that both are valuable aspects of a business, but often these terms are mixed up. “There is a big difference between a satisfied customer and a loyal customer.” – Shep Hyken […]

It is just too simple to scroll thoughtlessly around an eCommerce site as a way to pass the time, kill boredom and procrastinate, in today’s digital era. However, users frequently close the browser without checking out or even adding products to the cart. You’re undoubtedly also aware of what’s going on behind the curtains in such a […]

62% of consumers are willing to pay more when they receive a personalized service.   In this digital era, brands need to be on their toes to capture customers and retain them. It’s time to forget the strategy of One-size-fits-all. You need to understand that, your customers are just a click away to slip into the […]

With the advent of eCommerce, the concept of conducting a business has radically changed. If you have gradually moved from the brick-and-mortar model to an online store, you are on the right track. As a Shopify merchant, you now belong to a community with widespread opportunities. You have established your store to boost sales from shoppers […]

Every marketer or business owner aims to build their brand and revenue. And so, investing in marketing efforts is crucial. But, what is even more important is that to make sure that you spend it on the RIGHT marketing strategy. Your money would go down the drain if you do not cater to the needs […]

The worldwide eCommerce market has expanded by great strides in recent years. However, as the retail and eCommerce landscapes evolve, so does the risk matrix. Rising sales volumes offer a breeding ground for fraud, malpractices and breaches. To combat such new arising risks and recoup lost profitability and margins, retailers must strengthen security with AI-driven fraud detection systems designed specifically […]

While the world we live in may be a hyper-connected global village, humans remain creatures of uniquely distinct tastes and inclinations. While we may all exist on similar platforms and channels, use similar apps and sites, but despite the interconnectedness of it all, all humans behave differently from one another, and more often than not, […]

The world of eCommerce has seen scores of innovations in the past few years, partly because of the domain getting saturated due to competition. With each eCommerce website offering its own niche, discounts, and expertise, every site needs to stand out.   In this day and age, it is inevitable for eCommerce websites to resort to […]

Are you thinking about starting an online store to sell your products? Then we are pretty sure you might have heard about Shopify. Shopify is one of the best eCommerce platforms that helps entrepreneurs create their online stores and deliver delightful shopping experiences to their customers. Its user-friendly interface lets you build a store with […]

Artificial intelligence is the computer’s ability to make decisions, perform tasks, and solve problems at a magnitude as complex as a human. These real-time tasks are carried using algorithms based on Machine Learning and Natural Language Processing (NLP) that process vast amounts of data. Artificial intelligence is a direct inference to customer service.   Role […]

Product management in eCommerce has its roots deep down in discovery. Enabling product discovery for eCommerce generally differs across websites, but the essence is to help the customer find what they are looking for sooner. Optimizing product discovery for eCommerce increases the chances of conversion. Therefore, your eCommerce portal must be intuitive and intelligent enough […]

Shopify has allowed businesses to make huge strides by establishing themselves in the eCommerce industry. This eCommerce platform lets companies manage and sell their products through an online store.  Shopify’s app store also has a wide range of apps that are used for different purposes. From adding countdown timers to providing instant personalizationto customers, these apps are tailor-made to enhance the customer’s shopping experience.     Business owners must keep the customer-centric […]

Customer lifetime value (CLV) is the customer satisfaction standard of your goods and products on offer. CLV measures the amount of revenue generated through a customer in the time they bought your products.    CLV is a marketing tool that helps a company understand its customer base. Ever wondered why VIP customers exist? They have […]

Predictive analytics refers to the process of utilizing historical data, data analytics, and other information to predict events that may occur in the future. It is used to help organizations make better decisions for their future. By analyzing historical data, companies can gain valuable insight into how their customers, competitors, and even the general public […]

Amidst the quick retail transformation and e-Commerce industry have supported common retailers to make their online presence. e-Commerce businesses and retailers are confronting pressures to get accommodated with a technique that focuses on a solitary medium that is no longer sufficient to attract the growing demands of the consumers. The rise in the number of […]

In today’s fast-paced world, customers are looking for the right products as quickly as possible. Your goal should be to enable related product recommendations to cross-sell and upsell to customers and help make their shopping experience more enjoyable.   This guide walks you through three strategies for adding a Related Product Recommendations section on Shopify […]

Today, almost every online apparel store employs an eCommerce product recommendations engine. Anyone who has visited an eCommerce site has almost certainly seen product recommendations. This technology, based on product recommender systems, combines acquired data and predetermined algorithms to accurately predict and display the products or services according to the customer’s needs and preferences.   Any online store […]

With the rise of technology, the shift from conventional shops to ecommerce stores has made the competition more strong in the market. Now stores are required to put a lot more effort to engage with the visitors in order to make them customers since the person browsing through the internet would have hundreds of options […]

In this hyper-competitive business world, technology is being incorporated in the businesses more than ever just to grow at a rapid pace.Ai is impacting each and every industry virtually has enabled the integration of emerging technologies such as Big data, IoT, etc. In the same way, AI is impacting the future of eCommerce landscape.   […]

In the last few years, there has been a significant rise in retail eCommerce revenue. According to estimates, eCommerce is expected to assist about 95 percent of all shopping by 2040. Nowadays, a user’s digital-first priority is unrestricted by borders and linked to a plethora of information through several social media platforms. As such, the […]

How to strategically expand your brand awareness and business – this is a challenge that most industry managers and supervisors grapple within today’s highly competitive environment. The current consumer perspective and likings are complicated to navigate. Customers often use many digital channels to make even the smallest transaction. This presents a unique opportunity for eCommerce […]

As we have arrived in the third decade of computing –the cognitive decade–and it will bring on a fundamental change in the manner humans work with machines. There will be a breakthrough in the way the computers used to function earlier, as with the onset of cognitive computing, various software developers and engineers are bridging […]

Digitalization has transformed how we interact with our external environment. For instance, consider something as simple as purchasing from a brick-and-mortar store.   Previously, a sales executive would scope you out and understand your preferences before making sales recommendations that you could act upon. However, the modern-day consumer is highly empowered to the extent that […]

In a world where competition is rising by the minute, it is of extreme importance for consumers to feel valued. As eCommerce as a concept has expanded on the horizon, with everyone confined to their homes for a majority of the year, consumers are bent towards platforms that provide an experience of personalization, which makes […]

Artificial Intelligence is powering a better world with advanced solutions and intuitive applications. Everything from manufacturing to e-commerce is getting intelligent and smart, thanks to artificial intelligence. AI has found several use cases across industries, leading to digital transformation — which many companies are now experimenting and implementing. Especially in the eCommerce space, AI can […]

It has become more imperative than ever for brands to cut through the clutter and engage with their customers in today’s technology-driven retail industry. If you want to connect with shoppers, convince them to make a purchase, and establish a relationship of lifelong trust and loyalty, the implementation of an omnichannel merchandising strategy is a […]

Nowadays, customers get targeted with multiple emails, text notifications, social media ads, etc., almost every day with offers and discounts of the products they have been aspiring for recently. Advertisers can now target customers like never before, thanks to data-driven insights. It is the very essence of hyper-personalization.  Hyper-personalization uses general user information as a preliminary step […]

Personalization in eCommerce is vital in understanding customer journey, customer journey with a better 360-degree view of the customer. Let us see some important personalization tips for small eCommerce businesses.   E-Commerce personalization can go a milestone in building up a relationship with prospective buyers. It personalizes with every customer by giving them individualized offers, […]