Retail

eCommerce customer retention

4 eCommerce Retention Strategies To Make Your Website Visitors Stay

Say that you have an eCommerce website that is well-crafted and carved according to your niche. The website purely aims to reflect on what you do. And you also have a decent reach and traffic on the website. But you notice that the eCommerce retention rate is still very low! It could specifically mean that the […]
open source recommendation

Lesser Known Magento Tools for Open Source Recommendation Engine in 2020

You may have wondered how Google displays advertisements about the products you like. Where is the link? Why you? What makes you so special? For every eCommerce platform, you are a prospective buyer. Their business can prosper with your increasing consumption. Amazon, Flipkart, Alibaba, and other eCommerce platforms are all relying on the same. In […]
Instant recommendation

The Power of Real Individual Recommendation for eCommerce

Shopping from brands has come a long way from the old in-store days. Today, modern-day customers interact with companies and brands across the world in several ways, like social media, search ads, organic searches, email, and word-of-mouth referrals.    However, one thing that has remained the same is the customers’ expectation of a personalized experience. […]

Deploying Unified Commerce Solutions on Your Online Store

It’s no secret that almost every retail business emphasizes a powerful digital commerce strategy that expands their eCommerce platform into the super-competitive retail environment in today’s age of customer experience. Having quite so many fragmented channels, on the other hand, could lead to a complicated customer journey and lifecycle.   It is where unified commerce steps in to […]
Quick Tips to Increase eCommerce Engagement

Quick Tips to Increase eCommerce Engagement

eCommerce has been on a tremendous rise over the past six to seven years. With several brick and mortar shops entering online shopping, the scope of the digital retail transformation has further widened. The expanding market segment would also give way to proportionally growing competition between retailers. As a result, the most prominent way to […]
user engagement in Media

Most Amazing Magento Extension for Product Recommendation

If you are reading this, chances are product recommendations are a source of trouble for you. Running a retail business with a few thousand or more customers means catering to their personalization needs. When a customer lands on your retail website, they come with the mindset of finding a product in a few minutes. If […]
Checklist for Online Store to Enhance Customer Journey

A Handy eCommerce Checklist to Optimize Your Store in 2021

There are numerous elements to remember while running an online store, and those details can make or break your business’s success. Optimizing the store and enhancing the customer shopping experience must go on forever after the launch of your eCommerce website. Luckily, you can minimize the chance of errors and incurring losses forever if you have a rock-solid eCommerce checklist for your […]
Product Page Tune-Up

Product Page Tune-Up : 8 Most Important Ways to Increase Conversions

The product page is one of the most important pages on your eCommerce site because it’s here that the customer decides to purchase or leave your store. With product page optimization, an eCommerce website can significantly increase conversions. While a lot of focus is paid to the landing and check-out pages, the eCommerce product page is often neglected […]
online reatilers

Can Online Retailers convert like Brick and Mortar Ones?

Ever wonder why Offline retail converts many more users than Online? Here’s our analysis of why this happens and possible solutions to bridge this gap. Offline retail converts more visitors than Online. This Infographic points out the underlying factors behind this and the possible solutions to each: More visitors to Online stores with less intention […]
best magento extension

Best Magento Extensions to Increase Sales of Your Ecommerce Store

The digital era has ushered yet another massive upheaval in the area of shopping. Generations of shoppers worldwide have been given the privilege of shopping from the comfort of their homes, pushing their urge to shop till they drop! The recent years have shown an unprecedented boost in the number of e-commerce websites as more […]
Customer retention strategies

8 Proven Customer Retention Strategies to Increase Profitability

A customer that has already made a purchase on your store is much easier and less expensive to persuade than a new one. The statement holds especially in the competitive eCommerce space, where the cost of clicks and conversions seems to be rising all the time. So it goes without saying that planning and implementation of sound […]
10 Best eCommerce Platforms in 2021

The 10 Best eCommerce Platforms in 2021: An In-Depth Review

In this constantly expanding digital world, you need eCommerce support more often. When you are in a business that’s growing or starting a new one, eCommerce platforms may prove to be one of the elementary supports that provide you with a kick start.   Choosing the best eCommerce platform for your business is crucial for pacing up its […]
E-commerce and Media companies are missing out on Content Personalization Strategy!

E-commerce and Media Companies are Missing out on Content Personalization Strategy! 

E-commerce and Media companies like Amazon and Netflix are the first to use content personalization. One can notice that Amazon has mastered the art of displaying personalized home pages to different customers. Netflix has mastered the art of delivering personalized content that is both contextual and adds value without appearing to surplus or self-serving. Content […]
ecommerce personalization

How Magento 2 extensions help personalize UX

E-commerce has taken over the world with its highly reliable and customer-centric online systems to provide users with a variety of goods and services. Customers rely on simple, fast, and secure websites for a promising and satisfactory experience while making a purchase. The online ecosystem has become highly competitive with the launch of multiple online […]
Social Selling in Content Personalization

Why Your Content Personalization Strategy Should Include Social Selling

Following 2020’s rise in Internet consumption, marketers are turning their attention to social selling — and for good reason. In the United States alone, the number of social media users is 223 million with a 70% penetration. This translates to a much larger native audience that savvy companies can convert into consumers.   But just […]
Privacy vs personalization Finding the balance

Privacy vs Personalization: Finding the Balance

Consumers across the globe don’t have a clear answer to what is more imperative to them between personalized experiences and data privacy. Personalization necessitates the collection and analysis of data, and data privacy is generally reliant on limiting these initiatives. What’s fascinating is that no one seems to have a strong opinion on the matter. The debate over privacy […]
User retention info graphics

Customer Retention Tactics for Online Retailers

Online Retailers spend a good amount of money on marketing to acquire users/visitors. Return on this investment is only possible through retaining these users. We’ve seen that a 5% increase in the customer retention at times converts to 25-90% higher profits. These are the tactics most retailers use to do this: Delivering personalised content – […]
How to Uncover Shopper’s Intent in Real-Time

Uncover Shopper’s Intent in Real-time and Provide the Right Recommendations

To uncover the shopper’s intent and to be able to respond intelligently is the goal of every marketer. If you meet people in person, it’s much easier to do. Physical stores take notice of what shelves and displays shoppers pay attention to. They can ask if they have any queries, and they will be guided […]
AI in Digital Shopping Cart Abandonment

Role of AI in Recovery of Digital Shopping Cart Abandonment

Artificial Intelligence (AI) has revolutionized the way eCommerce businesses operate. AI has improved several aspects of the industry, from lead generation to data collection. Customer-facing services are being transformed by machine learning algorithms concurrently. Presently, eCommerce merchants adopt several tactics like automated logistics, customer email syncing, smart sales predictions, etc., to integrate AI into their […]
metrics retailers need to worry about

Vanity vs Actionable metrics for Online Retailers

We seek here to identify the vanity metrics and the actionable metrics for online retailers. Vanity metrics: Social media followers/Likes, etc: While these indicate that people like seeing updates/information from the business, it doesn’t necessarily indicate that anyone is willing to spend money. With the reach of organic being cut drastically by social media giants, […]
Best 5 Ways to Increase Conversions on Your Shopify Store in 2021

The Best 5 Ways to Increase Conversions on Your Shopify Store in 2021

Whether you are just starting out or already have an established Shopify store, there are plenty of reasons why you might want to increase conversions – from increasing your revenues to expanding your business. While improving your visitor conversion rate is fairly easy to do, it is important to first increase the organic traffic coming […]
Customer Loyalty or Customer Retention

Customer Loyalty is MORE Important than Customer Retention! How True is it for Businesses?

In the ever-evolving world of business, Loyalty and Retention are often used parallelly, but decisively they are not the same. We need to understand that both are valuable aspects of a business, but often these terms are mixed up. “There is a big difference between a satisfied customer and a loyal customer.” – Shep Hyken […]
1 to 1 personalization

What are the biggest constraints for 1-to-1 Personalization

62% of consumers are willing to pay more when they receive a personalized service. In this digital era, brands need to be on their toes to capture customers and retain them. It’s time to forget the strategy of One-size-fits-all. You need to understand that, your customers are just a click away to slip into the ever […]
Shopify Apps to Boost sales

User-Friendly Shopify Apps to Boost Sales Online

With the advent of eCommerce, the concept of conducting a business has radically changed. If you have gradually moved from the brick-and-mortar model to an online store, you are on the right track. As a Shopify merchant, you now belong to a community with widespread opportunities. You have established your store to boost sales from shoppers […]
eCommerce Strategies leveraging Customer Segmentation for Growth

How Ecommerce Brands Can Leverage Customer Segmentation for Growth?

Every marketer or business owner aims to build their brand and revenue. And so, investing in marketing efforts is crucial. But, what is even more important is that to make sure that you spend it on the RIGHT marketing strategy. Your money would go down the drain if you do not cater to the needs […]
hyper personalization

Hyper-personalized content is NOW. Is your content distribution strategy up to it?

  While the world we live in may be a hyper-connected global village, humans remain creatures of uniquely distinct tastes and inclinations. While we may all exist on similar platforms and channels, use similar apps and sites, but despite the interconnectedness of it all, all humans behave differently from one another, and more often than […]
Product Tags for Product Discovery

How Automated Product Tags Help in Better Product Discovery

The world of eCommerce has seen scores of innovations in the past few years, partly because of the domain getting saturated due to competition. With each eCommerce website offering its own niche, discounts, and expertise, every site needs to stand out. In this day and age, it is inevitable for eCommerce websites to resort to technological […]
Best Shopify Theme That Guarantee Better Conversions in 2021

10 Shopify Themes That Guarantee Better Conversions in 2021

Are you thinking about starting an online store to sell your products? Then we are pretty sure you might have heard about Shopify. Shopify is one of the best eCommerce platforms that helps entrepreneurs create their online stores and deliver delightful shopping experiences to their customers. Its user-friendly interface lets you build a store with […]
Optimize Product Discovery for eCommerce using AI

Learn How to Optimize Product Discovery for eCommerce using AI

Product management in eCommerce has its roots deep down in discovery. Enabling product discovery for eCommerce generally differs across websites, but the essence is to help the customer find what they are looking for sooner. Optimizing product discovery for eCommerce increases the chances of conversion. Therefore, your eCommerce portal must be intuitive and intelligent enough […]
Shopify Instant Personalization

Experience Instant Personalization with ShopSense’s Shopify App

Shopify has allowed businesses to make huge strides by establishing themselves in the eCommerce industry. This eCommerce platform lets companies manage and sell their products through an online store.  Shopify’s app store also has a wide range of apps that are used for different purposes. From adding countdown timers to providing instant personalization to customers, these apps are tailor-made to enhance the customer’s shopping experience.     Business owners must keep the customer-centric […]
Guide to Customer Lifetime Value

Your A-Z Guide to Customer Lifetime Value and How to Make the Most From It

Customer lifetime value (CLV) is the customer satisfaction standard of your goods and products on offer. CLV measures the amount of revenue generated through a customer in the time they bought your products.  CLV is a marketing tool that helps a company understand its customer base. Ever wondered why VIP customers exist? They have the […]
omnichannel personalized experience in eCommeerce

Omnichannel Personalization in Retail

Amidst the quick retail transformation and e-Commerce industry have supported common retailers to make their online presence. e-Commerce businesses and retailers are confronting pressures to get accommodated with a technique that focuses on a solitary medium that is no longer sufficient to attract the growing demands of the consumers. The rise in the number of […]
Related product recommendation

Shopify Related Product Recommendations Simplified – Here’s How?

In today’s fast-paced world, customers are looking for the right products as quickly as possible. Your goal should be to enable related product recommendations to cross-sell and upsell to customers and help make their shopping experience more enjoyable. This guide walks you through three strategies for adding a Related Product Recommendations section on Shopify so […]
Product recommendations for Your Online Apparel Store

How to Master Product Recommendations for Your Online Apparel Store

Today, almost every online apparel store employs an eCommerce product recommendations engine. Anyone who has visited an eCommerce site has almost certainly seen product recommendations. This technology, based on product recommender systems, combines acquired data and predetermined algorithms to accurately predict and display the products or services according to the customer’s needs and preferences.     Any online […]

How AI Is Shaping The Future Of eCommerce Landscape ?

In this hyper-competitive business world, technology is being incorporated in the businesses more than ever just to grow at a rapid pace.Ai is impacting each and every industry virtually has enabled the integration of emerging technologies such as Big data, IoT, etc. In the same way, Ai is impacting the future of eCommerce landscape. If […]
Product discovery

5 Ways to Improve eCommerce Product Discovery and Search Experience

In the last few years, there has been a significant rise in retail eCommerce revenue. According to estimates, eCommerce is expected to assist about 95 percent of all shopping by 2040.   Nowadays, a user’s digital-first priority is unrestricted by borders and linked to a plethora of information through several social media platforms. As such, […]
360-Degree-Customer-approach

Why You Should Adopt 360-degree Approach for Your eCommerce Store

How to strategically expand your brand awareness and business – this is a challenge that most industry managers and supervisors grapple within today’s highly competitive environment. The current consumer perspective and likings are complicated to navigate. Customers often use many digital channels to make even the smallest transaction. This presents a unique opportunity for eCommerce […]
cognitive computing

Top Trends in Cognitive Computing

As we have arrived in the third decade of computing –the cognitive decade–and it will bring on a fundamental change in the manner humans work with machines. There will be a breakthrough in the way the computers used to function earlier, as with the onset of cognitive computing, various software developers and engineers are bridging […]
The Human Touch In The Complex World of Big Data-09

Humanizing Big Data: Key Approaches That Give You the Best of Both Worlds

Digitalization has transformed how we interact with our external environment. For instance, consider something as simple as purchasing from a brick-and-mortar store.   Previously, a sales executive would scope you out and understand your preferences before making sales recommendations that you could act upon. However, the modern-day consumer is highly empowered to the extent that […]
10 AI-driven Product Recommendation Techniques

10 AI-driven Product Recommendation Techniques For Ecommerce

In a world where competition is rising by the minute, it is of extreme importance for consumers to feel valued. As eCommerce as a concept has expanded on the horizon, with everyone confined to their homes for a majority of the year, consumers are bent towards platforms that provide an experience of personalization, which makes […]
megento pluggins for ecommerce

How an AI-Driven Magento Plugin Can Help eCommerce Companies Grow Revenues

Artificial Intelligence is powering a better world with advanced solutions and intuitive applications. Everything from manufacturing to e-commerce is getting intelligent and smart, thanks to artificial intelligence. AI has found several use cases across industries, leading to digital transformation — which many companies are now experimenting and implementing. Especially in the eCommerce space, AI can […]
How to Create an Omnichannel Merchandising Strategy

Top 4 Ways to Create a Comprehensive Omnichannel Merchandising Strategy 2021

It has become more imperative than ever for brands to cut through the clutter and engage with their customers in today’s technology-driven retail industry. If you want to connect with shoppers, convince them to make a purchase, and establish a relationship of lifelong trust and loyalty, the implementation of an omnichannel merchandising strategy is a […]

Is Hyper-personalization Killing the Creative Process?

Nowadays, customers get targeted with multiple emails, text notifications, social media ads, etc., almost every day with offers and discounts of the products they have been aspiring for recently. Advertisers can now target customers like never before, thanks to data-driven insights. It is the very essence of hyper-personalization.  Hyper-personalization uses general user information as a preliminary step […]
personalization tips

5 personalization tips for small eCommerce businesses to boost sales

Personalization in eCommerce is vital in understanding customer journey, customer journey with a better 360-degree view of the customer. Let us see some important personalization tips for small eCommerce businesses. E-Commerce personalization can go a milestone in building up a relationship with prospective buyers. It personalizes with every customer by giving them individualized offers, product […]
Shopify Mobile Product Discovery

Improving Shopify’s Mobile Product Discovery with Personalized Recommendations

Shopify is a well-known worldwide commercial entity that provides dependable solutions for starting, expanding, marketing, and managing a retail business of any size. Shopify helps everyone by providing a stable platform and services, as well as a better shopping experience for clients all around the world.    But it’s not always clear where to focus […]

Top 5 Examples of Brands Leveraging Hyper-personalization in Retail

Gone are the times when you could simply segment your customers into one category and carry out conventional advertising campaigns. Techniques of mass marketing are no longer effective. Instead, customers want personalized experiences and solutions that are suited to their specific needs.   Customers’ behavior and shopping habits have evolved dramatically in recent years. Other considerations have […]
ShopSense

Boosting Your Revenue and Conversion With ShopSense: A Comprehensive Guide

You have set up your Shopify store and taken care of all the basics. You even witness a steady stream of revenue. But now what? Do you feel that your store has reached a saturation point? Or is the rate of your growth too slow? Are you looking for ways to elevate your conversion rates […]
ecommerce personlization

How can agencies help their e-commerce customers with personalization?

According to Accenture, in the last year, e-commerce companies lost $756 billion due to poor personalization. Implementing e-commerce personalization is no more an option. Customers expect you to recommend products and services to them based on their interests, past purchases, and other behavioral factors. According to Gartner, personalization in e-commerce can help businesses increase their profit […]
AI personalization

How to Use AI Personalization Successfully on the Store

AI or Artificial Intelligence as we know it is not just a buzzword anymore. It is actually one of the most talked-about technologies in the retail sector. In essence, AI helps retailers create a personalized digital experience that can turn a potential customer into a loyal one. Personalization is at the core of successful business […]
cross sell or upsell

Strategies to Boost eCommerce Revenue: Should You Upsell or Cross-Sell

What is UpSelling? Both upselling and cross-selling are techniques where the sales team or an eCommerce company tries to increase the order value from a customer. When it is done by selling a higher-end product than what the customer had originally intended to buy, it’s called upselling. What is Cross-selling? There is another way of […]