Upselling

8 Strategies That Boost Customer Retention Rates & Drive Repeat Sales

8 Proven Customer Retention Strategies to Increase Profitability

A customer that has already made a purchase on your store is much easier and less expensive to persuade than a new one. The statement holds especially in the competitive eCommerce space, where the cost of clicks and conversions seems to be rising all the time. So it goes without saying that planning and implementation of sound […]

Top 5 Examples of Brands Leveraging Hyper-personalization in Retail

Gone are the times when you could simply segment your customers into one category and carry out conventional advertising campaigns. Techniques of mass marketing are no longer effective. Instead, customers want personalized experiences and solutions that are suited to their specific needs.   Customers’ behavior and shopping habits have evolved dramatically in recent years. Other considerations have […]
cross sell or upsell

Strategies to Boost eCommerce Revenue: Should You Upsell or Cross-Sell

What is UpSelling? Both upselling and cross-selling are techniques where the sales team or an eCommerce company tries to increase the order value from a customer. When it is done by selling a higher-end product than what the customer had originally intended to buy, it’s called upselling. What is Cross-selling? There is another way of […]
Product Page Tune-Up

Product Page Tune-Up : 8 Most Important Ways to Increase Conversions

The product page is one of the most important pages on your eCommerce site because it’s here that the customer decides to purchase or leave your store. With product page optimization, an eCommerce website can significantly increase conversions. While a lot of focus is paid to the landing and check-out pages, the eCommerce product page is often neglected […]