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The Human Touch In The Complex World of Big Data-09

Humanizing Big Data: Key Approaches That Give You the Best of Both Worlds

Digitalization has transformed how we interact with our external environment. For instance, consider something as simple as purchasing from a brick-and-mortar store. Previously, a sales executive would scope you out and understand your preferences before making sales recommendations that you could act upon. However, the modern-day consumer is highly empowered to the extent that their […]
Product discovery

5 Ways to Improve eCommerce Product Discovery and Search Experience

In the last few years, there has been a significant rise in retail eCommerce revenue. According to estimates, eCommerce is expected to assist about 95 percent of all shopping by 2040.   Nowadays, a user’s digital-first priority is unrestricted by borders and linked to a plethora of information through several social media platforms. As such, […]
Related product recommendation

Shopify Related Product Recommendations Simplified – Here’s How?

In today’s fast-paced world, customers are looking for the right products as quickly as possible. Your goal should be to enable related product recommendations to cross-sell and upsell to customers and help make their shopping experience more enjoyable. This guide walks you through three strategies for adding a Related Product Recommendations section on Shopify so […]
AI personalization

How to Use AI Personalization Successfully on the Store

AI or Artificial Intelligence as we know it is not just a buzzword anymore. It is actually one of the most talked-about technologies in the retail sector. In essence, AI helps retailers create a personalized digital experience that can turn a potential customer into a loyal one. Personalization is at the core of successful business […]

Uncover Shopper’s Intent in Real-time and Provide the Right Recommendations

To uncover the shopper’s intent and to be able to respond intelligently is the goal of every marketer. If you meet people in person, it’s much easier to do. Physical stores take notice of what shelves and displays shoppers pay attention to. They can ask if they have any queries, and they will be guided […]