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Top 5 Examples of Brands Leveraging Hyper-personalization in Retail

Gone are the times when you could simply segment your customers into one category and carry out conventional advertising campaigns. Techniques of mass marketing are no longer effective. Instead, customers want personalized experiences and solutions that are suited to their specific needs.   Customers’ behavior and shopping habits have evolved dramatically in recent years. Other considerations have […]
Top 5 Use Cases of NLP in Finance

Top 5 Use Cases of NLP in Finance

In today’s age of digitization, companies are betting big on Natural Language Processing to up their finance game. NLP is a component of AI that utilizes machine learning algorithms to empower computer systems to comprehend and interpret human language. NLP is most commonly linked with initiatives to improve human-to-machine interactions, such as a customer support […]

Is Hyper-personalization Killing the Creative Process?

Nowadays, customers get targeted with multiple emails, text notifications, social media ads, etc., almost every day with offers and discounts of the products they have been aspiring for recently. Advertisers can now target customers like never before, thanks to data-driven insights. It is the very essence of hyper-personalization.  Hyper-personalization uses general user information as a preliminary step […]
Why Hyper-personalization Matters

Marketing in the Digital Age: Why Hyper-personalization Matters

In today’s age of digitization, being in the business world, a smart marketing tactic you should be aware of is marketing personalization.   Often described as “personalized marketing at scale”, hyper-personalization acts as an integration medium for data analytics and online marketing. Businesses find both opportunities and challenges in this new atmosphere of personalized marketing.   As a consequence of personalization […]
10 AI-driven Product Recommendation Techniques

10 AI-driven Product Recommendation Techniques For Ecommerce

In a world where competition is rising by the minute, it is of extreme importance for consumers to feel valued. As eCommerce as a concept has expanded on the horizon, with everyone confined to their homes for a majority of the year, consumers are bent towards platforms that provide an experience of personalization, which makes […]