AI

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Content Acquisition Strategy

Maximize ROI With AI-Driven Content Acquisition Strategy

A couple of years ago, a single hit show could carry an entire streaming platform on its back. However, as the market begins to saturate, OTT or streaming service providers are teaming up with content producers to earn a precious resource – their audience’s interests. As a result, they are tapping into the potential of…
The Human Touch In The Complex World of Big Data-09

Humanizing Big Data: Key Approaches That Give You the Best of Both Worlds

Digitalization has transformed how we interact with our external environment. For instance, consider something as simple as purchasing from a brick-and-mortar store. Previously, a sales executive would scope you out and understand your preferences before making sales recommendations that you could act upon. However, the modern-day consumer is highly empowered to the extent that their…
Unstructured data

How To Handle Unstructured Data In Your Organization

The incredible opportunities for mining data have been well documented over the past couple of years. State-of-the-art data mining tools and techniques have opened up new domains and created billion-dollar enterprises. However, the road to the holy grail of data exploration is not straightforward. And with the advent of changing user behavior due to the…
Future for Customer Data Platform

A look at what lies ahead for Customer Data Platform

Most companies, regardless of the nature of their business, have access to numerous consumer data points. They, however, have a hard time unifying that data. This is where the role of the customer data platform (CDP) comes into play. CDP gathers identity data, descriptive data, behavioral data, and qualitative data of customers to enable people-based…

How AI Is Shaping The Future Of eCommerce Landscape ?

In this hyper-competitive business world, technology is being incorporated in the businesses more than ever just to grow at a rapid pace.Ai is impacting each and every industry virtually has enabled the integration of emerging technologies such as Big data, IoT, etc. In the same way, Ai is impacting the future of eCommerce landscape. If…