Analytics

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The Human Touch In The Complex World of Big Data-09

Humanizing Big Data: Key Approaches That Give You the Best of Both Worlds

Digitalization has transformed how we interact with our external environment. For instance, consider something as simple as purchasing from a brick-and-mortar store.   Previously, a sales executive would scope you out and understand your preferences before making sales recommendations that you could act upon. However, the modern-day consumer is highly empowered to the extent that…
Related product recommendation

Shopify Related Product Recommendations Simplified – Here’s How?

In today’s fast-paced world, customers are looking for the right products as quickly as possible. Your goal should be to enable related product recommendations to cross-sell and upsell to customers and help make their shopping experience more enjoyable. This guide walks you through three strategies for adding a Related Product Recommendations section on Shopify so…
How to handle unstructured data in your organization

How To Handle Unstructured Data In Your Organization

The incredible opportunities for mining data have been well documented over the past couple of years. State-of-the-art data mining tools and techniques have opened up new domains and created billion-dollar enterprises. However, the road to the holy grail of data exploration is not straightforward. And with the advent of changing user behavior due to the…
User Journey Mapping

What is User Journey Mapping & Why is it Important for Media Websites?

User behavior and content consumption patterns using User Journey Mapping The International market for content streaming had a value of about $30.9 Billion in 2015 and it is predicted to grow up to USD 123.2 billion by the year 2024. As more and more of the population become tech-savvy, the potential of OTT platforms has…