artificial intelligence

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Bi with AI

Marrying AI With BI: Making Sense of Data to Deliver Value

The art of decluttering data into meaningful conclusions and inferences is one of the most sought-after competencies for a brand. With manual data extraction becoming mostly redundant, the need for automation that yields accurate results is more now than ever. According to G2, around 95% of businesses need to adopt smarter ways of managing unstructured…
Unstructured data

How To Handle Unstructured Data In Your Organization

The incredible opportunities for mining data have been well documented over the past couple of years. State-of-the-art data mining tools and techniques have opened up new domains and created billion-dollar enterprises. However, the road to the holy grail of data exploration is not straightforward. And with the advent of changing user behavior due to the…
How optimized Data Orchestration Can Power Your Data

How optimized Data Orchestration can power your Data value?

Just like in a symphony where the conductor makes specific hand movements to cue all the instruments to be timed and aligned to produce a perfect piece of music, data orchestration is the process where siloed data is organized, transformed, and made available to the data analysis tools of a company to achieve data maturity.…
Future for Customer Data Platform

A look at what lies ahead for Customer Data Platform

Most companies, regardless of the nature of their business, have access to numerous consumer data points. They, however, have a hard time unifying that data. This is where the role of the customer data platform (CDP) comes into play. CDP gathers identity data, descriptive data, behavioral data, and qualitative data of customers to enable people-based…