Role of AI in Recovery of Digital Shopping Cart Abandonment

Artificial Intelligence (AI) has revolutionized the way eCommerce businesses operate. AI has improved several aspects of the industry, from lead generation to data collection. Customer-facing services are being transformed by machine learning algorithms concurrently. Presently, eCommerce merchants adopt several tactics … Read More

Marrying AI With BI: Making Sense of Data to Deliver Value

The art of decluttering data into meaningful conclusions and inferences is one of the most sought-after competencies for a brand. With manual data extraction becoming mostly redundant, the need for automation that yields accurate results is more now than ever. … Read More

How To Handle Unstructured Data In Your Organization

The incredible opportunities for mining data have been well documented over the past couple of years. State-of-the-art data mining tools and techniques have opened up new domains and created billion-dollar enterprises. However, the road to the holy grail of data … Read More

How Optimized Data Orchestration can Power Your Data Value?

Just like in a symphony where the conductor makes specific hand movements to cue all the instruments to be timed and aligned to produce a perfect piece of music, data orchestration is the process where siloed data is organized, transformed, … Read More

A Look at What Lies Ahead for Customer Data Platform

Most companies, regardless of the nature of their business, have access to numerous consumer data points. They, however, have a hard time unifying that data. This is where the role of the customer data platform (CDP) comes into play. CDP … Read More