big data

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The Human Touch In The Complex World of Big Data-09

Humanizing Big Data: Key Approaches That Give You the Best of Both Worlds

Digitalization has transformed how we interact with our external environment. For instance, consider something as simple as purchasing from a brick-and-mortar store. Previously, a sales executive would scope you out and understand your preferences before making sales recommendations that you could act upon. However, the modern-day consumer is highly empowered to the extent that their…

Decoding Customer Experience Post Covid-19 | Role of AI Personalization

In the past decade, AI has been able to incorporate itself into every aspect of our regular daily lives. It has been predicting the health of our elderly parents, giving us smart notifications based on our daily activities, predicting our quality of sleep depending on our mobile screen on time, and also suggesting songs based…

Big Data Analytics – A necessity, not an option!

According to a 2018 report published in Forbes, we produce nearly 2.5 quintillion bytes of data every day. This volume may have snowballed by many folds! Hence, it is safe to say that 2020 is officially the decade of data, more specifically, big data and big data analytics. Big data management has emerged as the latest…