Buyer Persona

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Ways to Personalize Content for Account Based Marketing

Content Personalisation for Successful Account Based Marketing

Account based marketing, or ABM, is a form of marketing that focuses on customers with whom you have accounts. It involves being personal with them so that it would be easier to sell them products and services. It is all about knowing your customers so well that they are open to new ideas and will…

eCommerce Blueprint: How to Build and Launch a Profitable Online Store

An entrepreneur can start an eCommerce business as a totally new venture or an extension of an existing business. With some knowledge, you can build one or several eCommerce businesses. If you think setting up an online store is difficult, it’s not. Here is our eCommerce guide that will walk you through the entire process – from choosing the…
Product recommendations for Your Online Apparel Store

How to Master Product Recommendations for Your Online Apparel Store

Today, almost every online apparel store employs an eCommerce product recommendations engine. Anyone who has visited an eCommerce site has almost certainly seen product recommendations. This technology, based on product recommender systems, combines acquired data and predetermined algorithms to accurately predict and display the products or services according to the customer’s needs and preferences.   Any online store…
Buyer Persona for Retail store

Understand How to Create Buyer Persona for Your Retail Store

In contemporary times, when it comes to running a successful and fruitful retail business, one of the vital aspects is to know your genuine customers.  What is your target customer lot?   What are your customer preferences?   These are the questions you need to understand and analyze to build a buyer persona. Buyer personas can ensure…
The Human Touch In The Complex World of Big Data-09

Humanizing Big Data: Key Approaches That Give You the Best of Both Worlds

Digitalization has transformed how we interact with our external environment. For instance, consider something as simple as purchasing from a brick-and-mortar store.   Previously, a sales executive would scope you out and understand your preferences before making sales recommendations that you could act upon. However, the modern-day consumer is highly empowered to the extent that…
Related product recommendation

Shopify Related Product Recommendations Simplified – Here’s How?

In today’s fast-paced world, customers are looking for the right products as quickly as possible. Your goal should be to enable related product recommendations to cross-sell and upsell to customers and help make their shopping experience more enjoyable.   This guide walks you through three strategies for adding a Related Product Recommendations section on Shopify…
Best 5 Ways to Increase Conversions on Your Shopify Store in 2021

The Best 5 Ways to Increase Conversions on Your Shopify Store in 2021

Whether you are just starting out or already have an established Shopify store, there are plenty of reasons why you might want to increase conversions – from increasing your revenues to expanding your business. While improving your visitor conversion rate is fairly easy to do, it is important to first increase the organic traffic coming…

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