A customer data platform (CDP) is a system that collects and integrates customer data from across the enterprise, to create a 360-degree view of the customer. It provides a single view of customers across all channels, including social media, mobile … Read More
cdp
What is User Journey Mapping & Why is it Important for Media Websites?
User behavior and content consumption patterns using User Journey Mapping The International market for content streaming had a value of about $30.9 Billion in 2015 and it is predicted to grow up to USD 123.2 billion by the year 2024. … Read More
Big Data Analytics – A Necessity, Not an Option!
According to a 2018 report published in Forbes, we produce nearly 2.5 quintillion bytes of data every day. This volume may have snowballed by many folds! Hence, it is safe to say that 2020 is officially the decade of data, … Read More