content discovery

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Optimizing Content Discovery using NLP based Search

Optimizing Content Discovery using NLP based Search

Digital media has seen exponential growth in users and content over the past few years. The online user traffic to OTT platforms has taken a steep jump and the market is expected to go up from the current $104 billion as recorded in 2019, to a whopping $161 billion in 2020 with an annual growth…
What Kind of Content is Trending Among Millennials

What Kind of Content is Trending Among Millennials on Digital Platforms

According to a study by eMarketer, 64.8 Mn millennials are expected to watch digital video at least once in a month. This figure is expected to rise year over year across the globe. Research studies are increasingly suggesting that millennials are moving away from traditional TV and learning more against digital media platforms. The evolving number…
boost your User engagement using Artificial Intelligence

5 Ways to Boost Your User Engagement(UX) using Artificial Intelligence (AI)

Increased availability of internet access and reduced data cost has lead to a surge in digital content consumption over the past couple of years. There has been a drastic downfall in the percentage of people preferring to consume content on TV versus mobile devices from 53% to 23%. This inevitably has caused a significant growth…
user engagement in media

Top 6 reasons draining user engagement on digital media platforms

With the shift of mass viewership from binge-watching to live streaming OTT content, digital media platforms have only been on the rise over the last couple of years and will only continue to grow in the times to come. User engagement on digital media is a vital factor of The popularity and success received by…