content recommendation

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Content recommendation on media

Content Recommendations on Media Websites

“Books/Movies/Shows like XYZ”. How many times have you Googled the above phrase to get suggestions on your next entertainment escapade? Probably often. There is a wealth of content available online, and no matter how many filters you apply, it is impossible to go through them all to find what suits your preferences. So naturally, we…
content consumption in millenials

What Kind of Content is Trending Among Millennials on Digital Platforms

According to a study by eMarketer, 64.8 Mn millennials are expected to watch digital video at least once in a month. This figure is expected to rise year over year across the globe. Research studies are increasingly suggesting that millennials are moving away from traditional TV and learning more against digital media platforms. The evolving number…
Artificial intelligence and user engagement

5 ways to boost your User engagement(UX) using Artificial Intelligence (AI)

Increased availability of internet access and reduced data cost has lead to a surge in digital content consumption over the past couple of years. There has been a drastic downfall in the percentage of people preferring to consume content on TV versus mobile devices from 53% to 23%. This inevitably has caused a significant growth…