What is UpSelling? Both upselling and cross-selling are techniques where the sales team or an eCommerce company tries to increase the order value from a customer. When it is done by selling a higher-end product than what the customer had … Read More
cross-selling
User-Friendly Shopify Apps to Boost Sales Online
With the advent of eCommerce, the concept of conducting a business has radically changed. If you have gradually moved from the brick-and-mortar model to an online store, you are on the right track. As a Shopify merchant, you now belong to … Read More
Going Beyond Clickstream Data Analysis for Upselling And Cross-Selling
Over the years, clickstream data analysis has allowed media and entertainment companies to understand their users. However, insights from clickstream data can barely correlate with the type of content users consumed. This is mainly due to the limited set of … Read More