cross-selling

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cross sell or upsell

Strategies to Boost eCommerce Revenue: Should You Upsell or Cross-Sell

What is UpSelling? Both upselling and cross-selling are techniques where the sales team or an eCommerce company tries to increase the order value from a customer. When it is done by selling a higher-end product than what the customer had originally intended to buy, it’s called upselling. What is Cross-selling? There is another way of…
Shopify Apps to Boost sales

User-Friendly Shopify Apps to Boost Sales Online

With the advent of eCommerce, the concept of conducting a business has radically changed. If you have gradually moved from the brick-and-mortar model to an online store, you are on the right track. As a Shopify merchant, you now belong to a community with widespread opportunities. You have established your store to boost sales from shoppers…
Best 5 Ways to Increase Conversions on Your Shopify Store in 2021

The Best 5 Ways to Increase Conversions on Your Shopify Store in 2021

Whether you are just starting out or already have an established Shopify store, there are plenty of reasons why you might want to increase conversions – from increasing your revenues to expanding your business. While improving your visitor conversion rate is fairly easy to do, it is important to first increase the organic traffic coming…

Going Beyond Clickstream Data Analysis For Upselling And Cross-Selling

Over the years, clickstream data analysis has allowed media and entertainment companies to understand their users. However, insights from clickstream data can barely correlate with the type of content users consumed. This is mainly due to the limited set of data media and entertainment companies obtain from Google Analytics integration. Although insights from web analytics…