customer data platform

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How to Create a Policy that Protects Privacy

What Is Data Retention? How to Create a Policy That Protects Privacy?

Do you feel frustrated while searching for something really important in the massive junk of data? How often did you end up wasting your precious time in which you could’ve performed some wonders? Ahh, we know your response. Be it physical documents or digital data, we often struggle to find the important stuff that’s hidden…
Guide to Customer Lifetime Value

Your A-Z Guide to Customer Lifetime Value and How to Make the Most From It

Customer lifetime value (CLV) is the customer satisfaction standard of your goods and products on offer. CLV measures the amount of revenue generated through a customer in the time they bought your products.  CLV is a marketing tool that helps a company understand its customer base. Ever wondered why VIP customers exist? They have the…
Future for Customer Data Platform

A Look at What Lies Ahead for Customer Data Platform

Most companies, regardless of the nature of their business, have access to numerous consumer data points. They, however, have a hard time unifying that data. This is where the role of the customer data platform (CDP) comes into play. CDP gathers identity data, descriptive data, behavioral data, and qualitative data of customers to enable people-based…
User Journey Mapping

What is User Journey Mapping & Why is it Important for Media Websites?

User behavior and content consumption patterns using User Journey Mapping The International market for content streaming had a value of about $30.9 Billion in 2015 and it is predicted to grow up to USD 123.2 billion by the year 2024. As more and more of the population become tech-savvy, the potential of OTT platforms has…

Big Data Analytics – A Necessity, Not an Option!

According to a 2018 report published in Forbes, we produce nearly 2.5 quintillion bytes of data every day. This volume may have snowballed by many folds! Hence, it is safe to say that 2020 is officially the decade of data, more specifically, big data and big data analytics. Big data management has emerged as the latest…
Role of CDP in Marketing Automation

The Role of CDP in achieving Intelligent Marketing Automation

Many large companies and new startups, in recent times, have been extensively using the Customer Data Platform  (CDP) to meet their marketing requirements. Here is a brief overlook of what is the privilege enabled for marketers by using CDP for marketing automation? What are the takeaways for marketers from CDP? How it will be vital…
Unified Data Repository

What is Unified Data Repository, and Why do you need it?

A Unified Data Repository (UDR) is a centralized data storage unit that consolidates data collected from various, often siloed data sources. A UDR makes data seamlessly available organization-wide to all resources (human, machine, and application) via a single hub. The result of implementing UDR is a high-level and unified view of enterprise data, more accurate…
Customer Data Platform

What is Customer Data Platform? The Definitive Guide to CDPs (2020)

Amidst a lot of data management platforms, customer data platform(CDP) stands out due to its distinct characteristics & gaining popularity among marketers with its irreplaceable benefits. So here is a brief overview of the customer data platform(CDP).   As we can all agree data is the fuel for successful marketing operations in the modern world.…