customer journey

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360-Degree-Customer-approach

Why You Should Adopt 360-degree Approach for Your eCommerce Store

How to strategically expand your brand awareness and business – this is a challenge that most industry managers and supervisors grapple within today’s highly competitive environment. The current consumer perspective and likings are complicated to navigate. Customers often use many digital channels to make even the smallest transaction. This presents a unique opportunity for eCommerce…
Product recommendations for Your Online Apparel Store

How to Master Product Recommendations for Your Online Apparel Store

Today, almost every online apparel store employs an eCommerce product recommendations engine. Anyone who has visited an eCommerce site has almost certainly seen product recommendations. This technology, based on product recommender systems, combines acquired data and predetermined algorithms to accurately predict and display the products or services according to the customer’s needs and preferences.     Any online…
Checklist for Online Store to Enhance Customer Journey

A Handy eCommerce Checklist to Optimize Your Store in 2021

There are numerous elements to remember while running an online store, and those details can make or break your business’s success. Optimizing the store and enhancing the customer shopping experience must go on forever after the launch of your eCommerce website. Luckily, you can minimize the chance of errors and incurring losses forever if you have a rock-solid eCommerce checklist for your…

How Machine Learning Shapes Better Customer Journey Mapping

Machine learning (ML), a subset of Artificial Intelligence, is a powerful technology that is packing a punch with mind-blowing innovations to empower modern businesses. The concept of machine learning might sound complex and a bit far-fetched, but the truth is it is being widely used by both small startups and mega-corporations.    For any business,…
All You Need to Know About Increasing User Engagement on Media Websites

All You Need to Know About Increasing User Engagement on Media Websites

User engagement on media websites has become one of the primary metrics for measuring the success and efficacy of a website. Not only does creative user engagement impart a great amount of value to your product or service, but it also helps customers develop a deep connection with your brand. As a result, your brand…