Customer Engagement is the Key to Developing Long-term Customer Connections

Consider a scenario where a few enterprises prosper over time, but others experience large fluctuations and finally decline. What is the distinction? The difference is how they approach taking client connections to the next level.    Strong customer connections are … Read More

How Analytics And Business Intelligence Play Critical Roles in Media and Entertainment

The media and entertainment industry were among the first to embrace the digital revolution in the world. Going digital helps OTT and news providers to scale their business exponentially by acquiring users from all over the world. However, the need … Read More

What is User Journey Mapping & Why is it Important for Media Websites?

User behavior and content consumption patterns using User Journey Mapping The International market for content streaming had a value of about $30.9 Billion in 2015 and it is predicted to grow up to USD 123.2 billion by the year 2024. … Read More

How Machine Learning Shapes Better Customer Journey Mapping

Machine learning (ML), a subset of Artificial Intelligence, is a powerful technology that is packing a punch with mind-blowing innovations to empower modern businesses. The concept of machine learning might sound complex and a bit far-fetched, but the truth is … Read More