customer journey mapping

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How Analytics And Business Intelligence Play Critical Roles in Media and Entertainment

The media and entertainment industry were among the first to embrace the digital revolution in the world. Going digital helps OTT and news providers to scale their business exponentially by acquiring users from all over the world. However, the need of the hour for the media industry today is to go a step further from…
User Journey Mapping

What is User Journey Mapping & Why is it Important for Media websites?

User behavior and content consumption patterns using User Journey Mapping The International market for content streaming had a value of about $30.9 Billion in 2015 and it is predicted to grow up to USD 123.2 billion by the year 2024. As more and more of the population become tech-savvy, the potential of OTT platforms has…

How Machine learning shapes better Customer Journey Mapping

Machine learning (ML), a subset of Artificial Intelligence, is a powerful technology that is packing a punch with mind-blowing innovations to empower modern businesses. The concept of machine learning might sound complex and a bit far-fetched, but the truth is it is being widely used by both small startups and mega-corporations.  For any business, be…