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Why Customer-centric Marketing is Vital for your Business

As far as marketing is concerned, you can never be short of strategies or techniques. Businesses devise novel ways of marketing every day to attract more customers and to enhance the experience of the existing ones. One such approach has … Read More

Benefits of a 360-Degree Customer View

Since the evolution of inbound marketing, the customer-centric business operation has become a new common. In order to optimize the business operation whether its sales, marketing, or even services. It is critical to have a better understanding of customer needs … Read More

Customer Loyalty is MORE Important than Customer Retention! How True is it for Businesses?

In the ever-evolving world of business, Loyalty and Retention are often used parallelly, but decisively they are not the same. We need to understand that both are valuable aspects of a business, but often these terms are mixed up. “There … Read More