customer retention

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Top 5 Examples of Brands Leveraging Hyper-personalization in Retail

Gone are the times when you could simply segment your customers into one category and carry out conventional advertising campaigns. Techniques of mass marketing are no longer effective. Instead, customers want personalized experiences and solutions that are suited to their specific needs.   Customers’ behavior and shopping habits have evolved dramatically in recent years. Other considerations have…
Customer centric marketing

Why Customer-centric Marketing is Vital for your Business

As far as marketing is concerned, you can never be short of strategies or techniques. Businesses devise novel ways of marketing every day to attract more customers and to enhance the experience of the existing ones. One such approach has been customer-centric marketing, which has mainly been prevalent in OTT, Media, Retail, eCommerce, and EdTech…
User retention info graphics

Customer Retention Tactics for Online Retailers

Online Retailers spend a good amount of money on marketing to acquire users/visitors. Return on this investment is only possible through retaining these users. We’ve seen that a 5% increase in the customer retention at times converts to 25-90% higher profits. These are the tactics most retailers use to do this: Delivering personalised content –…
Customer Loyalty or Customer Retention

Customer Loyalty is MORE Important than Customer Retention! How True is it for Businesses?

In the ever-evolving world of business, Loyalty and Retention are often used parallelly, but decisively they are not the same. We need to understand that both are valuable aspects of a business, but often these terms are mixed up. “There is a big difference between a satisfied customer and a loyal customer.” – Shep Hyken…