Customer Segmentation

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Ways to Personalize Content for Account Based Marketing

Content Personalisation for Successful Account Based Marketing

Account based marketing, or ABM, is a form of marketing that focuses on customers with whom you have accounts. It involves being personal with them so that it would be easier to sell them products and services. It is all about knowing your customers so well that they are open to new ideas and will…
Predictive analytics models and benefits

Predictive Analytics Models, Benefits and Use-cases

Predictive analytics refers to the process of utilizing historical data, data analytics, and other information to predict events that may occur in the future. It is used to help organizations make better decisions for their future. By analyzing historical data, companies can gain valuable insight into how their customers, competitors, and even the general public…
Predictive Analytics Transformi Data into Future Insights

Predictive Analytics: Transforming Data into Future Insights

In this digital age, technological advancements all around the world are striking. This resulted in a massive progression in the world economy, as well as in the different countries. Many companies have been getting recognition and prosperity over the years because of these advancements. They are most likely planning in advance for the business or…

Top 5 Examples of Brands Leveraging Hyper-personalization in Retail

Gone are the times when you could simply segment your customers into one category and carry out conventional advertising campaigns. Techniques of mass marketing are no longer effective. Instead, customers want personalized experiences and solutions that are suited to their specific needs.   Customers’ behavior and shopping habits have evolved dramatically in recent years. Other considerations have…
eCommerce Strategies leveraging Customer Segmentation for Growth

How Ecommerce Brands Can Leverage Customer Segmentation for Growth?

Every marketer or business owner aims to build their brand and revenue. And so, investing in marketing efforts is crucial. But, what is even more important is that to make sure that you spend it on the RIGHT marketing strategy. Your money would go down the drain if you do not cater to the needs…