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How AI Can Help Streaming Platforms Fight High Churn Rates

How AI Can Help Streaming Platforms Fight High Churn Rates

Studies of consumer behavior have demonstrated that the pandemic has led to a massive increase in screen time and entertainment viewing as lockdowns force consumers to spend more time indoors and online.   Subscriptions to online streaming platforms jumped a whopping 26% globally within a single year, crossing the 1 billion mark. This was just…
Top Trends of Data Engineering in OTT

Top trends of data engineering in OTT

The rise in OTT in the number of platforms leads to innovation of Data engineering in OTT in terms of user personalization, personalized recommendation.   Subscription-based on-demand content and media platforms have risen in demand over the years as they offer more flexibility and better entertainment to users. As OTT platforms replace traditional TV sets,…

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