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Customer retention strategies

8 Proven Customer Retention Strategies to Increase Profitability

A customer that has already made a purchase on your store is much easier and less expensive to persuade than a new one. The statement holds especially in the competitive eCommerce space, where the cost of clicks and conversions seems to be rising all the time. So it goes without saying that planning and implementation of sound…
Buyer Persona for Retail store

Understand How to Create Buyer Persona for Your Retail Store

In contemporary times, when it comes to running a successful and fruitful retail business, one of the vital aspects is to know your genuine customers.  What is your target customer lot? What are your customer preferences? These are the questions you need to understand and analyze to build a buyer persona. Buyer personas can ensure that your…
Omnichannel merchandising strategy

Top 4 Ways to Create a Comprehensive Omnichannel Merchandising Strategy 2021

It has become more imperative than ever for brands to cut through the clutter and engage with their customers in today’s technology-driven retail industry. If you want to connect with shoppers, convince them to make a purchase, and establish a relationship of lifelong trust and loyalty, the implementation of an omnichannel merchandising strategy is a…