ecommerce

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Guide to Customer Lifetime Value

Your A-Z Guide to Customer Lifetime Value and How to Make the Most From It

Customer lifetime value (CLV) is the customer satisfaction standard of your goods and products on offer. CLV measures the amount of revenue generated through a customer in the time they bought your products.  CLV is a marketing tool that helps a company understand its customer base. Ever wondered why VIP customers exist? They have the…
AI in Digital Shopping Cart Abandonment

Role of AI in Recovery of Digital Shopping Cart Abandonment

Artificial Intelligence (AI) has revolutionized the way eCommerce businesses operate. AI has improved several aspects of the industry, from lead generation to data collection. Customer-facing services are being transformed by machine learning algorithms concurrently. Presently, eCommerce merchants adopt several tactics like automated logistics, customer email syncing, smart sales predictions, etc., to integrate AI into their…
Social Selling in Content Personalization

Why Your Content Personalization Strategy Should Include Social Selling

Following 2020’s rise in Internet consumption, marketers are turning their attention to social selling — and for good reason. In the United States alone, the number of social media users is 223 million with a 70% penetration. This translates to a much larger native audience that savvy companies can convert into consumers.   But just…
AI personalization

How to Use AI Personalization Successfully on the Store

AI or Artificial Intelligence as we know it is not just a buzzword anymore. It is actually one of the most talked-about technologies in the retail sector. In essence, AI helps retailers create a personalized digital experience that can turn a potential customer into a loyal one. Personalization is at the core of successful business…
Quick Tips to Increase eCommerce Engagement

Quick Tips to Increase eCommerce Engagement

eCommerce has been on a tremendous rise over the past six to seven years. With several brick and mortar shops entering online shopping, the scope of the digital retail transformation has further widened. The expanding market segment would also give way to proportionally growing competition between retailers. As a result, the most prominent way to…
eCommerce customer retention

4 eCommerce Retention Strategies To Make Your Website Visitors Stay

Say that you have an eCommerce website that is well-crafted and carved according to your niche. The website purely aims to reflect on what you do. And you also have a decent reach and traffic on the website. But you notice that the eCommerce retention rate is still very low! It could specifically mean that the…
ecommerce personalization

Top 10 Effective Ways to Maximize Your Revenue With eCommerce Personalization

The introduction of eCommerce has dramatically changed the marketing dynamic and how marketers and advertisers engage with their target audiences. Almost every day, several new eCommerce stores open, and the customers are spoiled for options, making it tricky to keep them engaged with your brand. When it comes to improving the online customer experience, many…
open source recommendation

Lesser Known Magento Tools for Open Source Recommendation Engine in 2020

You may have wondered how Google displays advertisements about the products you like. Where is the link? Why you? What makes you so special? For every eCommerce platform, you are a prospective buyer. Their business can prosper with your increasing consumption. Amazon, Flipkart, Alibaba, and other eCommerce platforms are all relying on the same. In…

How AI Is Shaping The Future Of eCommerce Landscape ?

In this hyper-competitive business world, technology is being incorporated in the businesses more than ever just to grow at a rapid pace.Ai is impacting each and every industry virtually has enabled the integration of emerging technologies such as Big data, IoT, etc. In the same way, Ai is impacting the future of eCommerce landscape. If…
omnichannel personalized experience in eCommeerce

Omnichannel Personalization in Retail

Amidst the quick retail transformation and e-Commerce industry have supported common retailers to make their online presence. e-Commerce businesses and retailers are confronting pressures to get accommodated with a technique that focuses on a solitary medium that is no longer sufficient to attract the growing demands of the consumers. The rise in the number of…