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Email marketing automation

Email Marketing is dead. How can Retailers cope?

Emails sent by marketers today have average open rates of 25% and clickthrough rates of 3%. These poor response rates can probably be attributed to the fact that the average number of promoted mails received by a consumer today stands at 121. The only reason emails are still used for marketing is because of the…
Importance of Video Marketing to your Business

Importance of Video Marketing to your Business

Video marketing as a content marketing strategy is inevitable. As an online business if you aren’t doing video marketing you stand to lose and lose big. 2017 is going to be the year of video marketing. Over 55% of people watch video content online every day. 78% of people watch videos online every week. These…
How critical is Personalization in optimizing Marketing ROI

How Critical is Personalization in Optimizing Marketing ROI

Every company in the market understands that there are 5 stages in User Journey. But, what they fail to understand is, how personalization can add value to their marketing in each of these stages. “Satisfying the needs of your customers is difficult”- Without personalization, satisfying customer needs is difficult as their expectations are diverse.   …