marketing automation

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cdp and marketing automation

The Role of CDP in achieving Intelligent Marketing Automation

Many large companies and new startups, in recent times, have been extensively using the Customer Data Platform  (CDP) to meet their marketing requirements. Here is a brief overlook of what is the privilege enabled for marketers by using CDP for marketing automation? What are the takeaways for marketers from CDP? How it will be vital…
Impact of personalization

How critical is Personalization in optimizing Marketing ROI

  Every company in the market understands that there are 5 stages in User Journey. But, what they fail to understand is, how personalization can add value to their marketing in each of these stages. ” Satisfying the needs of your customers is difficult. ” – Without personalization, satisfying customer needs is difficult as their expectations…