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Automated Metadata Enrichment for Media Websites

Automated Metadata Enrichment for Media Websites

Content publishers across the globe are continually dealing with vast amounts of data and need ways to manage and work with it efficiently. Working with metadata is more efficient and less time-consuming as it enables better cataloging, interoperability, and longevity. In order to achieve this, a system for automated metadata enrichment for fresh content plays…
content and device

Content and Devices – How users are consuming in different devices?

With a plethora of technologies available in the market, there has been rising pressure on the brands that aim to fulfill their customers’ vivid needs wherever they are. And they are located in any corner of the world. They are skilled with various digital technologies and demand promising experiences throughout all touchpoints which have arisen…
regional content

Why OTT Platforms are focusing more on regional content?

OTT, or over-the-top is a productized practice of streaming content to consumers directly over the Internet. It represents the future of entertainment, which is fast unfolding in India as well as around the globe. As a result of audience’s growing appetite for content, OTT players are witnessing high demand for movies and original content even…
user engagement in media

Top 6 reasons draining user engagement on digital media platforms

With the shift of mass viewership from binge-watching to live streaming OTT content, digital media platforms have only been on the rise over the last couple of years and will only continue to grow in the times to come. User engagement on digital media is a vital factor of The popularity and success received by…

Vanity vs Actionable Metrics for Online Media businesses

We seek here to identify the vanity metrics and the actionable metrics for online media businesses. Vanity metrics: Social Media likes/Followers: Although social media can be a distribution outlet for Media businesses, Organic’s reach on social media has been severely restricted recently. Hence this metric’s meaningfulness has reduced. Amount of content produced: Media businesses can…
E-commerce and Media companies are missing out on Content Personalization Strategy!

E-commerce and Media Companies are Missing out on Content Personalization Strategy! 

E-commerce and Media companies like Amazon and Netflix are the first to use content personalization. One can notice that Amazon has mastered the art of displaying personalized home pages to different customers. Netflix has mastered the art of delivering personalized content that is both contextual and adds value without appearing to surplus or self-serving. Content…