ott

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Why OTT Platforms Are a Golden Opportunity for Content Marketers

OTT advertising content marketers go over the top (OTT) in providing services over the internet by way of video content streaming at the request of the clients to suit their needs. OTT Advertising Platforms: What’s the Scope of Content? In a recent report, KPMG India and EROS contended that 80% of OTT media platform subscribers indicated that it satisfied…

How Rich Metadata Can Be A Real Game Changer For Your Media Organization

The use of digital technologies has skyrocketed due to the pandemic as people are staying at home more than ever. Among various sectors, the media sector has witnessed a steep rise in content consumption on digital platforms. While the increase in video, text and audio content of sports and news is apparent, according to a…
content and device

Content and Devices – How users are consuming in different devices?

With a plethora of technologies available in the market, there has been rising pressure on the brands that aim to fulfill their customers’ vivid needs wherever they are. And they are located in any corner of the world. They are skilled with various digital technologies and demand promising experiences throughout all touchpoints which have arisen…
regional content

Why OTT Platforms are focusing more on regional content?

OTT, or over-the-top is a productized practice of streaming content to consumers directly over the Internet. It represents the future of entertainment, which is fast unfolding in India as well as around the globe. As a result of audience’s growing appetite for content, OTT players are witnessing high demand for movies and original content even…
boost your User engagement using Artificial Intelligence

5 Ways to Boost Your User Engagement(UX) using Artificial Intelligence (AI)

Increased availability of internet access and reduced data cost has lead to a surge in digital content consumption over the past couple of years. There has been a drastic downfall in the percentage of people preferring to consume content on TV versus mobile devices from 53% to 23%. This inevitably has caused a significant growth…

Vanity vs Actionable Metrics for Online Media businesses

We seek here to identify the vanity metrics and the actionable metrics for online media businesses. Vanity metrics: Social Media likes/Followers: Although social media can be a distribution outlet for Media businesses, Organic’s reach on social media has been severely restricted recently. Hence this metric’s meaningfulness has reduced. Amount of content produced: Media businesses can…