ott trends

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Why There is a Need to look at OTT Beyond Data

OTT Beyond Data: Trends, Challenges, and Opportunities

As the competition in the OTT market heats up, fresh insights and perspectives on consumer’s behavioral data are emerging. A complete element of OTT revolves around data usage to better comprehend audience preferences and predict future content choices. It emphasizes the power of technology and the influence that OTT players have over their subscribers’ data.…
ott trends

Over the Top (OTT) Trends that will Define Streaming Platforms in 2020

The year 2020 has ushered in a new era for subscription-based over the top (OTT) video streaming services. It is estimated that the revenue generated by OTT services will touch USD 158.84 billion by 2024! Sensing these Over the Top (OTT) Trends for 2020, new players such as HBO Max, Disney+, Discovery, and Peacock are…
data engineering trends

Top trends of data engineering in OTT

The rise in OTT in the number of platforms leads to innovation of Data engineering in OTT in terms of user personalization, personalized recommendation. Subscription-based on-demand content and media platforms have risen in demand over the years as they offer more flexibility and better entertainment to users. As OTT platforms replace traditional TV sets, they…