Personalization

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hyper Personalization: The new Trend of the Travel & Tourism sector

Hyper-Personalization: The new Trend of the Travel & Tourism sector

Tourism is one of the strongest drivers of global growth and development. The tourism and travel sector is experiencing a period of continuous progression and unprecedented advancement due to digital transformation.    This digital transformation in the industry has led to personalisation. People travel according to their interests and look for an experience as customised…
Customer Engagement is the Key to Developing Long-term Customer Connections

Customer Engagement is the Key to Developing Long-term Customer Connections

Consider a scenario where a few enterprises prosper over time, but others experience large fluctuations and finally decline. What is the distinction? The difference is how they approach taking client connections to the next level.    Strong customer connections are similar to any other type of interaction. You must devote effort to developing and nurturing…

Is Hyper-personalization Killing the Creative Process?

Nowadays, customers get targeted with multiple emails, text notifications, social media ads, etc., almost every day with offers and discounts of the products they have been aspiring for recently. Advertisers can now target customers like never before, thanks to data-driven insights. It is the very essence of hyper-personalization.  Hyper-personalization uses general user information as a preliminary step…
10 AI-driven Product Recommendation Techniques

10 AI-driven Product Recommendation Techniques For Ecommerce

In a world where competition is rising by the minute, it is of extreme importance for consumers to feel valued. As eCommerce as a concept has expanded on the horizon, with everyone confined to their homes for a majority of the year, consumers are bent towards platforms that provide an experience of personalization, which makes…
360-Degree-Customer-approach

Why you should Adopt 360-degree Approach for your eCommerce Store

How to strategically expand your brand awareness and business – this is a challenge that most industry managers and supervisors grapple within today’s highly competitive environment. The current consumer perspective and likings are complicated to navigate. Customers often use many digital channels to make even the smallest transaction. This presents a unique opportunity for eCommerce…
eCommerce Strategies leveraging Customer Segmentation for Growth

How Ecommerce Brands Can Leverage Customer Segmentation for Growth?

Every marketer or business owner aims to build their brand and revenue. And so, investing in marketing efforts is crucial. But, what is even more important is that to make sure that you spend it on the RIGHT marketing strategy.   Your money would go down the drain if you do not cater to the…
How AI is Changing the Face of Digital Marketing in 2021

How AI is Changing the Face of Digital Marketing in 2021

Digital Marketing aims at maximizing business opportunities with potential customers. In recent years, a multitude of AI algorithms and methods are starting to be utilized in order to provide a good insight into the true interests of consumers. These methods not only analyze the current needs of customers but also predict their future requirements using…
Checklist for Online Store to Enhance Customer Journey

A Handy eCommerce Checklist to Optimize Your Store in 2021

There are numerous elements to remember while running an online store, and those details can make or break your business’s success. Optimizing the store and enhancing the customer shopping experience must go on forever after the launch of your eCommerce website. Luckily, you can minimize the chance of errors and incurring losses forever if you have a rock-solid eCommerce checklist for your…
AI personalization

How to Use AI Personalization Successfully on the Store

AI or Artificial Intelligence as we know it is not just a buzzword anymore. It is actually one of the most talked-about technologies in the retail sector. In essence, AI helps retailers create a personalized digital experience that can turn a potential customer into a loyal one.   Personalization is at the core of successful…
How to Uncover Shopper’s Intent in Real-Time

Uncover Shopper’s Intent in Real-time and Provide the Right Recommendations

To uncover the shopper’s intent and to be able to respond intelligently is the goal of every marketer. If you meet people in person, it’s much easier to do. Physical stores take notice of what shelves and displays shoppers pay attention to. They can ask if they have any queries, and they will be guided…

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