personalization & customization

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Personalization vs Customization in User Experience

Difference between Personalization and Customization

Today’s online users are not ready to accept ordinary and generic content and look for something that stands out in the crowd. Due to the over-crowded nature of the internet, marketers, and brands are challenged to produce content that is unique and specific to a particular audience. This is where personalization and customization features.  …

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