Personalization has been around for a long time and many businesses have begun to use data about customers to drive targeted marketing; but personalization is changing, and we’re now at the cusp of the next generation: Deep Learning. In … Read More
Personalization Engine
Top 5 Examples of Brands Leveraging Hyper-personalization in Retail
Gone are the times when you could simply segment your customers into one category and carry out conventional advertising campaigns. Techniques of mass marketing are no longer effective. Instead, customers want personalized experiences and solutions that are suited to their specific needs. … Read More