eCommerce has been on a tremendous rise over the past six to seven years. With several brick and mortar shops entering online shopping, the scope of the digital retail transformation has further widened. The expanding market segment would also give … Read More
Personalization
4 eCommerce Retention Strategies To Make Your Website Visitors Stay
Say that you have an eCommerce website that is well-crafted and carved according to your niche. The website purely aims to reflect on what you do. And you also have a decent reach and traffic on the website. But you notice … Read More
Boosting Your Revenue and Conversion With ShopSense: A Comprehensive Guide
You have set up your Shopify store and taken care of all the basics. You even witness a steady stream of revenue. But now what? Do you feel that your store has reached a saturation point? Or is the rate … Read More
Top 10 Effective Ways to Maximize Your Revenue With eCommerce Personalization
The introduction of eCommerce has dramatically changed the marketing dynamic and how marketers and advertisers engage with their target audiences. Almost every day, several new eCommerce stores open, and the customers are spoiled for options, making it tricky to keep … Read More
How Omnichannel Personalization can Enhance Customer Experience?
With advancing times, people are getting more and more connected in every sense. Thе result is that we are becoming a demanding audience to entertain when it comes to products and services we cheer for. Thе progress within thе customers … Read More
Top trends of data engineering in OTT
The rise in OTT in the number of platforms leads to innovation of Data engineering in OTT in terms of user personalization, personalized recommendation. Subscription-based on-demand content and media platforms have risen in demand over the years as they … Read More
Learn How to Optimize Product Discovery for eCommerce using AI
Product management in eCommerce has its roots deep down in discovery. Enabling product discovery for eCommerce generally differs across websites, but the essence is to help the customer find what they are looking for sooner. Optimizing product discovery for eCommerce … Read More
Hyper-personalized content is NOW. Is your content distribution strategy up to it?
While the world we live in may be a hyper-connected global village, humans remain creatures of uniquely distinct tastes and inclinations. While we may all exist on similar platforms and channels, use similar apps and sites, but despite the interconnectedness … Read More
E-commerce and Media Companies are Missing out on Content Personalization Strategy!
E-commerce and Media companies like Amazon and Netflix are the first to use content personalization. One can notice that Amazon has mastered the art of displaying personalized home pages to different customers. Netflix has mastered the art of delivering personalized … Read More