personalized emails

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If you don’t personalize, you lose!

Many of the eCommerce sites are still on the rising pressure to personalize their brands or products. This may include referring to the name tags consisting of the receiver’s name in their email campaigns, sending abandoned cart emails or recommending products depending on previous purchases. More than half of the consumers believe personalization would be more…
Email marketing automation

Email Marketing is dead. How can Retailers cope?

Emails sent by marketers today have average open rates of 25% and clickthrough rates of 3%. These poor response rates can probably be attributed to the fact that the average number of promoted mails received by a consumer today stands at 121. The only reason emails are still used for marketing is because of the…