Over the years, brands have come to understand the value of having direct relationships with their customers and are doing away with third party information collection. This is also applicable to SAAS companies, technical firms, or any other company that … Read More
personalized experiences
Privacy vs Personalization: Finding the Balance
Consumers across the globe don’t have a clear answer to what is more imperative to them between personalized experiences and data privacy. Personalization necessitates the collection and analysis of data, and data privacy is generally reliant on limiting these initiatives. What’s fascinating is that … Read More