predictive analytics

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The Human Touch In The Complex World of Big Data-09

Humanizing Big Data: Key Approaches That Give You the Best of Both Worlds

Digitalization has transformed how we interact with our external environment. For instance, consider something as simple as purchasing from a brick-and-mortar store.   Previously, a sales executive would scope you out and understand your preferences before making sales recommendations that you could act upon. However, the modern-day consumer is highly empowered to the extent that…
Future for Customer Data Platform

A Look at What Lies Ahead for Customer Data Platform

Most companies, regardless of the nature of their business, have access to numerous consumer data points. They, however, have a hard time unifying that data. This is where the role of the customer data platform (CDP) comes into play. CDP gathers identity data, descriptive data, behavioral data, and qualitative data of customers to enable people-based…
Unified Data Repository

What is Unified Data Repository, and Why do you need it?

A Unified Data Repository (UDR) is a centralized data storage unit that consolidates data collected from various, often siloed data sources. A UDR makes data seamlessly available organization-wide to all resources (human, machine, and application) via a single hub. The result of implementing UDR is a high-level and unified view of enterprise data, more accurate…
megento pluggins for ecommerce

How an AI-Driven Magento Plugin Can Help eCommerce Companies Grow Revenues

Artificial Intelligence is powering a better world with advanced solutions and intuitive applications. Everything from manufacturing to e-commerce is getting intelligent and smart, thanks to artificial intelligence. AI has found several use cases across industries, leading to digital transformation — which many companies are now experimenting and implementing. Especially in the eCommerce space, AI can…