RecoSense
OTT Beyond Data: Trends, Challenges, and Opportunities
As the competition in the OTT market heats up, fresh insights and perspectives on consumer’s behavioral data are emerging. A complete element of OTT revolves around data usage to better comprehend audience preferences and predict future content choices. It emphasizes the power of technology and the influence that OTT players have over their subscribers’ data.…
RecoSense
How AI Can Help Streaming Platforms Fight High Churn Rates
Studies of consumer behavior have demonstrated that the pandemic has led to a massive increase in screen time and entertainment viewing as lockdowns force consumers to spend more time indoors and online. Subscriptions to online streaming platforms jumped a whopping 26% globally within a single year, crossing the 1 billion mark. This was just…
Abhilash Dasari
Maximize ROI With AI-Driven Content Acquisition Strategy
A couple of years ago, a single hit show could carry an entire streaming platform on its back. However, as the market begins to saturate, OTT or streaming service providers are teaming up with content producers to earn a precious resource – their audience’s interests. As a result, they are tapping into the potential of…
