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How to Select the Best CDP Methodology for Your B2B Project

Customer’s behaviour has undergone tremendous change in the past few years, regardless of whether you sell B2B or B2C. Customer expectations are higher than ever, and along with the quality and variety of products and services on offer and their price, you are also competing to provide your customer with an excellent experience, which has […]

Hyper-Personalization: The new Trend of the Travel & Tourism sector

Tourism is one of the strongest drivers of global growth and development. The tourism and travel sector is experiencing a period of continuous progression and unprecedented advancement due to digital transformation.    This digital transformation in the industry has led to personalisation. People travel according to their interests and look for an experience as customised […]

Two Revolutionary Advancements in AI You Must Know

Artificial Intelligence (AI) is the newest and most significant technological trend right now, but the best ways to use it in business and trade are still being developed. The next big thing for AI is database management, whether it’s in the cloud or on-premises. Researchers are working to take big data to the next level […]